Remote Social Media Marketing Specialist

Placements24; George; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Fully remote

Home office stipend

Paid time off

Professional development

Courses and certifications

Job summary

Placements24 is seeking a Remote Social Media Marketing Specialist to join a fully remote team. You will craft compelling content, manage campaigns, and drive brand awareness across major platforms while engaging with a global audience.

The role requires strong copywriting, proficiency with social media tools, and the ability to work independently in a remote environment. You’ll contribute to a fast-paced marketing culture and help expand the client base globally.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Social Media Specialist with a strong portfolio.
• Excellent copywriting and communication skills.
• Experience with social media tools (Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Knowledge of major platforms and ad managers (Facebook/LinkedIn).
• Ability to work autonomously in a remote setting.

Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness.
• Create, curate, and schedule engaging content for platforms (Facebook, Instagram, TikTok, LinkedIn, etc).
• Monitor channels for trends and conversations; engage with followers promptly.
• Analyze performance metrics, track KPIs, and provide actionable insights.
• Collaborate with marketing for brand consistency and campaign execution.
• Identify influencers and brand advocates; stay updated on best practices.

Skills

Copywriting

Social media strategy

Analytics

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is actively seeking a talented and enthusiastic Remote Social Media Marketing Specialist to join their fully remote marketing team. This role is ideal for a creative individual who thrives in a virtual environment and is passionate about building engaging online communities and driving brand awareness through strategic social media initiatives. You will be responsible for managing our client's social media presence across all relevant platforms, developing compelling content, and fostering meaningful interactions with our audience. This position requires a proactive individual who can work autonomously, manage multiple projects simultaneously, and consistently deliver high-quality results. As a remote-first organization, we offer a flexible and collaborative work culture, supported by state-of-the-art communication tools and a commitment to employee well-being. The successful candidate will play a crucial role in shaping our social media narrative and expanding our digital footprint globally.

Key Responsibilities

• Develop, implement, and manage social media strategies that align with business goals and increase brand awareness.
• Create, curate, and schedule engaging, high-quality content (text, images, video, etc.) for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, competitor activities, and relevant conversations.
• Engage with followers, respond to queries in a timely manner, and foster a positive community environment.
• Analyze social media performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations.
• Collaborate with the marketing team to ensure brand consistency and integrated campaign execution.
• Identify and engage with relevant influencers and brand advocates.
• Stay up-to-date with the latest social media best practices, technologies, and emerging platforms.
• Execute paid social media advertising campaigns to reach target audiences and achieve campaign objectives.
• Manage social media advertising budgets efficiently and effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Social Media Specialist or similar role, with a strong portfolio demonstrating successful social media campaigns.
• Excellent copywriting, editing, and communication skills.
• Demonstrable experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• In-depth knowledge of major social media platforms and their respective audiences and best practices.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Creative mindset with a keen eye for detail and design aesthetics.
• Understanding of SEO and web traffic metrics is a plus.
• Proficiency in graphic design tools like Canva or Adobe Creative Suite is advantageous.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work environment offering ultimate flexibility.
• Opportunity to work with a global client base and diverse projects.
• Access to professional development resources and training.
• Collaborative and supportive virtual team culture.
• Generous paid time off and holiday schedule.
• Home office stipend to support your remote workspace.
• Contribution towards professional online courses and certifications.