Remote Retail Digital Marketing Strategist

Placements24; Durban; Híbrido; ZAR 612.000 - 748.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Health benefits

Professional development

Tech stipend

Home office setup

Descripción de la vacante

Placements24 is seeking a Remote Digital Marketing Strategist to lead e-commerce marketing efforts from anywhere in South Africa. You will shape digital strategies across SEO, SEM, content, email, and social channels, driving online visibility and customer acquisition.

The role requires 5+ years in digital marketing with retail focus, strong analytics, and experience with marketing automation and CRM systems.

Formación

• 5+ years of digital marketing experience with e-commerce/retail focus.
• Proven ability to develop and execute full-funnel digital strategies.
• Expertise in SEO, SEM, PPC, social media, email marketing, and content creation.
• Proficiency with analytics tools such as Google Analytics or Adobe Analytics.
• Experience with marketing automation platforms and CRM systems.
• Bachelor’s degree in Marketing or related field preferred.

Responsabilidades

• Develop and implement digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve ROI and CPA targets.
• Create engaging content for diverse digital platforms while ensuring brand consistency.
• Analyze website traffic and user behavior using analytics tools to identify trends and optimize campaigns.
• Develop and execute email marketing campaigns to nurture leads and drive retention.
• Manage social profiles, engage with the online community, and grow followers.
• Collaborate with e-commerce teams to align marketing with sales funnels.
• Stay up-to-date with digital marketing trends, tools, and best practices.
• Prepare regular reports on campaign performance, metrics, and insights.

Conocimientos

Digital marketing

E-commerce

SEO

SEM

Content creation

Analytics

Email marketing

CRM

Educación

Bachelor's degree in Marketing

Herramientas

Google Analytics

Adobe Analytics

Marketing automation

CRM platforms

Descripción del empleo

About the Role

Our client, a forward-thinking retail enterprise, is seeking a highly motivated and results-driven Remote Digital Marketing Strategist to join their expanding team. This is a fully remote position, offering the flexibility to work from anywhere within **South Africa**. You will be responsible for conceptualizing, developing, and executing comprehensive digital marketing strategies to enhance online brand presence, drive customer acquisition, and increase e-commerce sales. This role requires a deep understanding of various digital channels, a creative approach to marketing, and a proven ability to deliver measurable results. If you are a strategic thinker with a passion for digital innovation in the retail space, this is an exceptional opportunity to shape our client's online footprint.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and CPA.
• Create engaging and high-quality content for various digital platforms, ensuring brand consistency.
• Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and optimize campaigns.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Manage social media profiles, engage with the online community, and grow follower base.
• Collaborate with e-commerce teams to ensure seamless integration of marketing efforts with sales funnels.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Monitor competitor activities and industry developments to identify opportunities and threats.
• Prepare regular reports on campaign performance, key metrics, and insights for stakeholders.

Requirements

• Minimum of 5 years of experience in digital marketing, with a focus on e-commerce and retail.
• Proven success in developing and executing comprehensive digital marketing strategies.
• Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content creation.
• Proficiency with digital analytics tools such as Google Analytics, Adobe Analytics, etc.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• A portfolio showcasing successful digital marketing campaigns is highly desirable.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

Benefits

• Highly competitive annual salary of R680,000.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development in digital marketing.
• Company-provided technology and home office stipend.
• Chance to significantly impact the digital strategy of a growing retail brand.