Fully Remote Digital Marketing Manager

Placements24; Randburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Laptop provided

Generous annual leave

Performance-based bonuses

Job summary

Placements24 seeks a Senior Digital Marketing Manager to lead a remote-first digital marketing function from South Africa. You will develop and execute integrated strategies across SEO, SEM, social media, content, and email to grow brand visibility and online sales.

This role demands a data-driven leader who can manage budgets, analyze campaigns, and inspire a remote team. With 5+ years in digital marketing and a strong track record in driving ROI, you will collaborate with cross-functional

Qualifications

• Minimum of 5 years in digital marketing with strategy development and execution.
• Proven track record in SEO, SEM, social media, and email marketing campaigns.
• Experience with analytics platforms (GA, SEMrush, HubSpot) and marketing tech stack.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Manage paid campaigns across Google Ads and social platforms.
• Oversee SEO efforts to improve organic rankings and traffic.
• Lead content marketing initiatives including blog, social, and site copy.
• Drive email marketing campaigns to nurture leads and retention.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

Leadership

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

SEMrush

HubSpot

Job description

About the Role

Our client, a dynamic and growing retail brand, is seeking an experienced and strategic Digital Marketing Manager to lead their online presence. This is a fully remote position, ideal for a seasoned professional looking to drive impactful digital marketing initiatives from anywhere in South Africa. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email campaigns, to enhance brand visibility, drive traffic, and increase online sales. As a remote leader, you will collaborate closely with cross-functional teams, manage digital marketing budgets, and analyze campaign performance to optimize ROI. We are committed to a remote-first work culture that values autonomy, innovation, and effective virtual communication. The successful candidate will be a data-driven decision-maker with a passion for digital innovation and a proven ability to lead and inspire a remote team. Your expertise will be key to expanding our digital footprint and achieving our online growth objectives.

Key Responsibilities

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads).
• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Develop and execute content marketing strategies, including blog posts, social media content, and website copy.
• Manage social media presence and engagement across various platforms.
• Design and execute email marketing campaigns to nurture leads and drive customer retention.
• Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (sales, product development, creative) to ensure cohesive brand messaging.

Requirements

• Minimum of 5 years of experience in digital marketing, with a significant focus on strategy development and execution.
• Proven track record of successfully managing and optimizing SEO, SEM, social media, and email marketing campaigns.
• Expertise in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Strong understanding of e-commerce principles and best practices.
• Excellent leadership, communication, and interpersonal skills, vital for remote team management.
• Strategic thinking and strong analytical abilities to interpret data and drive decisions.
• Ability to work autonomously and manage multiple projects effectively in a remote setting.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience managing marketing budgets and reporting on ROI.
• Must have a reliable high-speed internet connection and a professional home office setup to effectively perform duties remotely from Randburg, Gauteng, or any other location in South Africa.

Benefits

• Fully remote work arrangement, offering unparalleled flexibility.
• Highly competitive salary and performance-based bonuses.
• Opportunities for continuous professional development and advanced certifications.
• Lead and shape the digital marketing strategy of a growing retail brand.
• Collaborative and innovative remote work environment.
• Access to cutting-edge marketing tools and technologies.
• Generous annual leave allowance.
• Company-provided laptop and necessary software.