Remote Real Estate Digital Marketing Manager

Placements24; LegKraal Gate; Hybrid; ZAR 342,000 - 418,000; Full time

Benefits offered by this job

Fully remote position

Flexible schedule

Growth opportunities

Job summary

Placements24 is seeking a seasoned Remote Real Estate Digital Marketing Manager to lead online marketing for properties in the Mahikeng region and beyond, developing strategies to raise brand visibility, generate qualified leads, and drive sales through SEO, SEM, content and social media.

In this fully remote role, you will use analytics, automation, and cross-functional collaboration to stay ahead of market trends and deliver measurable growth in a competitive real estate market.

Qualifications

• Senior role with proven digital marketing leadership in real estate.
• Experience with SEO, SEM, content and social media marketing.
• Experience with marketing analytics and CRM systems.
• Excellent copywriting and remote project management skills.

Responsibilities

• Develop, implement, and manage a comprehensive digital marketing strategy for the real estate portfolio.
• Oversee SEO, SEM, social media, email marketing, and content marketing.
• Create and curate engaging content for various online platforms.
• Manage social media presence and drive traffic to property listings.
• Analyze campaigns, track KPIs, and provide reports with actionable insights.
• Stay updated with digital marketing trends in real estate.

Skills

Digital Marketing Leadership

Strategic Planning

Content Creation

Copywriting

Communication

Tools

Google Analytics

CRM systems

SEO tools

Email Marketing Platforms

Job description

Our client is seeking an experienced and innovative Remote Real Estate Digital Marketing Manager to lead their online marketing initiatives. This fully remote position requires you to develop and execute comprehensive digital strategies to enhance brand visibility, drive property sales, and generate qualified leads across various online platforms. You will leverage your expertise in digital marketing, content creation, and data analytics to achieve ambitious marketing goals for our client's properties in the Mahikeng region and beyond. This role offers the freedom and flexibility of remote work combined with the challenge of shaping a strong digital presence in a competitive market.

Key Responsibilities

• Develop, implement, and manage a comprehensive digital marketing strategy for the real estate portfolio.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Create and curate engaging, high-quality content (text, images, video) tailored for various online platforms and target audiences.
• Manage the company's social media presence, fostering community engagement and driving traffic to property listings.
• Analyze marketing campaign performance, track KPIs, and provide regular reports with actionable insights and recommendations for optimization.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices within the real estate industry.

Requirements

• Proven track record as a Digital Marketing Manager or similar senior role, with significant experience in the real estate sector.
• Demonstrated expertise in SEO, SEM, content marketing, social media management, and email marketing automation.
• Experience with marketing analytics platforms (e.g., Google Analytics) and CRM systems.
• Strong understanding of the Mahikeng property market and the nuances of marketing real estate online.
• Excellent copywriting, editing, and content creation skills.
• Ability to lead and manage projects independently in a fully remote environment, with excellent communication and collaboration skills.

Benefits

• A competitive annual salary of up to R380,000, reflecting your expertise and experience.
• The significant advantage of a fully remote position, offering ultimate flexibility and work-life balance.
• Opportunities for professional growth and development in digital marketing leadership.
• The chance to make a substantial impact on the digital presence of real estate properties in the North West province.
• A collaborative and supportive virtual team environment that encourages creativity and strategic thinking.