Real Estate Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 450,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Professional development budget

Cutting-edge marketing tools

Collaborative remote team

Job summary

Placements24 seeks a Real Estate Marketing Specialist to join a fully remote team focused on the premium Sandton property market. You will craft and execute campaigns to attract buyers and sellers, elevate brand visibility, and drive lead generation across digital and traditional channels.

The ideal candidate thrives in a remote environment, delivering compelling marketing content, market analysis, and strategies to showcase properties and the company value proposition.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven real estate marketing experience or similar role.
• Strong grasp of digital marketing channels and analytics.
• Excellent copywriting, editing, and content creation skills.
• Proficiency with CRM and social media management platforms.

Responsibilities

• Develop and implement comprehensive marketing strategies for real estate listings and brand.
• Create engaging content for social media, websites, email campaigns, and brochures.
• Manage digital advertising campaigns including SEO/SEM and Google Ads.
• Analyze campaign performance and provide reports with insights and recommendations.
• Coordinate virtual property photography, videography, and virtual tours.

Skills

Digital marketing

Content creation

Analytics

Copywriting

Marketing campaigns

Education

Bachelor's degree in Marketing/Communications

Tools

CRM systems

Marketing automation tools

Social media management tools

Job description

About the Role

Our client is seeking a creative and strategic Real Estate Marketing Specialist to join their entirely remote team, focusing on the premium property market in Sandton . This role is responsible for developing and executing innovative marketing campaigns to attract buyers and sellers, enhance brand visibility, and drive lead generation across various digital and traditional platforms. You will leverage your expertise in digital marketing, content creation, and market analysis to showcase properties and the company's value proposition. The ideal candidate is a self-motivated individual with a passion for real estate and a proven ability to create compelling marketing content and strategies in a fully remote environment, contributing to the firm's leading position in the upscale property sector.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for real estate listings and the company brand.
• Create engaging content for social media, websites, email campaigns, and brochures.
• Manage digital advertising campaigns, including SEO/SEM, social media ads, and Google Ads.
• Analyze marketing campaign performance and provide regular reports with insights and recommendations.
• Coordinate virtual property photography, videography, and virtual tours.
• Stay updated on the latest marketing trends and technologies relevant to the real estate industry.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in real estate marketing or a similar role.
• Strong understanding of digital marketing channels and analytics.
• Excellent copywriting, editing, and content creation skills.
• Proficiency with marketing automation tools, CRM, and social media management platforms.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Fully remote work structure, offering excellent work-life balance.
• Generous budget for professional development and training.
• Access to cutting-edge marketing tools and resources.
• A dynamic and collaborative remote team environment.