Remote Real Estate Digital Marketing Specialist

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive salary

Professional growth opportunities

Job summary

Placements24 is seeking a creative and strategic Remote Real Estate Digital Marketing Specialist to lead online presence and property marketing across South Africa, including Vereeniging. This fully remote role shapes the digital footprint and drives lead generation from anywhere.

You will manage all aspects of digital advertising, social media, content creation, SEO, and email marketing to enhance brand visibility and sales performance for buyers, sellers, and investors.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist in real estate.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with marketing automation tools and analytics platforms (e.g., Google Analytics).

Responsibilities

• Develop and execute data-driven digital marketing strategies for real estate listings and brand promotion.
• Manage and optimize online advertising campaigns across platforms such as Google Ads, Facebook, and Instagram.
• Create engaging content for social media, blogs, and email newsletters to attract and retain clients.
• Implement SEO best practices to improve website visibility and search engine rankings for real estate related terms.
• Analyze campaign performance using analytics tools and provide regular reports with actionable insights.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Copywriting

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Facebook Ads

Instagram Ads

Job description

About the Role

Our client is seeking a creative and strategic Remote Real Estate Digital Marketing Specialist to lead their online presence and property marketing efforts. This role, operating in a fully remote capacity, will be instrumental in developing and executing comprehensive digital marketing campaigns to attract buyers, sellers, and investors across South Africa, including the Vereeniging area. You will manage all aspects of digital advertising, social media, content creation, SEO, and email marketing to enhance brand visibility and drive lead generation. This is an exciting chance to shape the digital footprint of a growing real estate entity and make a tangible impact on sales performance from anywhere.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies for real estate listings and brand promotion.
• Manage and optimize online advertising campaigns across platforms such as Google Ads, Facebook, and Instagram.
• Create engaging content for social media, blogs, and email newsletters to attract and retain clients.
• Implement SEO best practices to improve website visibility and search engine rankings for real estate related terms.
• Analyze campaign performance using analytics tools and provide regular reports with actionable insights.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist , with a focus on the real estate industry.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with marketing automation tools and analytics platforms (e.g., Google Analytics).
• Excellent copywriting, communication, and project management skills.

Benefits

• Full remote work flexibility with a competitive salary.
• Opportunity to innovate and lead digital marketing initiatives.
• Access to modern marketing tools and technologies.
• Collaborative environment with support for professional growth.
• Direct impact on lead generation and property sales success.