Remote Real Estate Marketing Specialist

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 500,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Fully remote work

Growth opportunities

Modern marketing tools

Supportive remote team

Job summary

Placements24 is seeking a Remote Real Estate Marketing Specialist to elevate brand presence and drive leads across digital platforms. This role involves developing creative strategies, crafting property-focused content, and managing campaigns from a remote location.

The ideal candidate will excel in digital marketing, SEO/SEM, social media, and analytics, working independently to deliver measurable results for listings in a growing real estate brand.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field is required.
• Proven digital marketing experience, with real estate preferred.
• Proficient in SEO, SEM, social media marketing, and email marketing platforms.
• Excellent copywriting, editing, and content creation skills.
• Experience with marketing analytics tools (e.g., Google Analytics).
• Ability to work independently and deliver results remotely.

Responsibilities

• Develop and implement digital marketing strategies for real estate properties.
• Create engaging content including property descriptions and social media copy.
• Manage and optimize social media channels for brand awareness.
• Plan and execute online advertising campaigns (Google Ads, Facebook Ads).
• Analyze campaign performance and provide actionable insights.
• Collaborate with sales to align marketing efforts with goals.

Skills

Digital marketing

Social media management

Content creation

Copywriting

Analytics

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Job description

About the Role

Our client is seeking a creative and results-driven Remote Real Estate Marketing Specialist to enhance their brand presence and drive lead generation across digital platforms. This position is crucial for developing and executing innovative marketing strategies that showcase properties and attract potential buyers and sellers. You will leverage your expertise in digital marketing, content creation, and social media management to reach target audiences effectively, working entirely from a remote location. The ideal candidate is passionate about real estate marketing, adept at using online tools, and can independently manage campaigns that generate significant interest and tangible results for the company's listings.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for real estate properties.
• Create engaging and compelling marketing content, including property descriptions, social media posts, and website copy.
• Manage and optimize social media channels to increase brand awareness and engagement.
• Plan and execute online advertising campaigns (e.g., Google Ads, Facebook Ads) to drive lead generation.
• Analyze marketing campaign performance data and provide regular reports with actionable insights.
• Collaborate with sales teams to ensure marketing efforts align with their needs and objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on the real estate industry preferred.
• Proficiency in SEO, SEM, social media marketing, and email marketing platforms.
• Excellent copywriting, editing, and content creation skills.
• Experience with marketing analytics tools (e.g., Google Analytics).
• Strong ability to work independently, manage time effectively, and deliver results in a remote setting.

Benefits

• Competitive salary and potential for performance bonuses.
• Fully remote work opportunity, providing ultimate flexibility.
• Opportunity to shape and drive the marketing efforts for a growing real estate brand.
• Access to modern marketing tools and resources.
• A supportive online community and collaborative remote team culture.