Remote Performance Marketing Lead - B2B Paid Media

Blacksmith Agency LLC; Rosebank; Remote; ZAR 985,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. We seek a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets and bidding, tracking conversions with GA4/Tag Manager/pixels, and craft 90-day roadmaps with a

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement track record.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Ensure reliable conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and narrate numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency. We seek a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets and bidding, tracking conversions with GA4/Tag Manager/pixels, and craft 90-day roadmaps with a