Remote Performance Marketing Lead

Placements24; Randburg; Hybrid; ZAR 1,482,000 - 2,141,000; Full time

Benefits offered by this job

Stock options

Health, dental, and vision insurance

Home office budget

Professional development budget

Job summary

Placements24 is seeking a Remote Performance Marketing Lead to design, implement, and optimize paid user acquisition campaigns across multiple channels. This global role requires a deep analytical mindset and a track record of scaling campaigns in competitive markets.

You will work in a remote-first environment and lead a distributed team to drive measurable growth. The ideal candidate has 5+ years in performance marketing, strong expertise with Google Ads, Facebook Ads, and LinkedIn Ads, and a

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, Business, or a related quantitative field.
• A Master's degree is a plus.
• 5+ years of progressive experience in performance marketing, paid acquisition, and digital advertising, with a strong focus on measurable results (CPA, ROAS, LTV).
• Experience with major digital advertising platforms (Google, Facebook, LinkedIn, etc.).
• Proficiency with analytics and data visualization tools and marketing automation/CRM platforms.

Responsibilities

• Develop and execute a robust global performance marketing strategy focused on driving customer acquisition, retention, and ROI.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct in-depth A/B testing and multivariate testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
• Analyze campaign data, identify trends, and provide actionable insights to optimize spend and maximize conversion rates.
• Manage advertising budgets effectively, ensuring optimal allocation across channels to achieve aggressive growth targets.
• Collaborate with product, engineering, and data science teams to ensure alignment and drive data-informed decisions.
• Stay ahead of industry trends and develop reports for senior management with key metrics and recommendations.
• Build and mentor a high-performing performance marketing team as the company scales.

Skills

Performance marketing

Paid acquisition

Analytics

A/B testing

CRO

Education

Bachelor's degree in Marketing or related field

Master's degree

Tools

Google Analytics

Adobe Analytics

Data visualization tools

Job description

About the Role

Our client, a rapidly growing international tech startup, is seeking an exceptional and results-driven Remote Performance Marketing Lead to join their globally distributed team. This is a fully remote position, offering the flexibility to work from anywhere within designated time zones. You will be responsible for designing, implementing, and optimizing paid user acquisition campaigns across various digital channels to drive measurable growth and achieve key performance indicators. The ideal candidate possesses a deep analytical mindset, extensive experience in performance marketing, and a proven ability to scale successful campaigns in competitive markets. This role requires a proactive, self-motivated individual who thrives in a remote-first environment and is passionate about data-driven marketing strategies.

Key Responsibilities

Develop and execute a robust global performance marketing strategy focused on driving customer acquisition, retention, and ROI. Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels. Conduct in-depth A/B testing and multivariate testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance. Analyze campaign data, identify trends, and provide actionable insights to optimize spend and maximize conversion rates. Manage advertising budgets effectively, ensuring optimal allocation across channels to achieve aggressive growth targets. Collaborate closely with the product, engineering, and data science teams to ensure alignment and drive data-informed decisions. Stay ahead of industry trends, emerging platforms, and new advertising technologies to maintain a competitive edge. Develop and maintain detailed performance reports for senior management, highlighting key metrics, insights, and strategic recommendations. Build and mentor a high-performing performance marketing team as the company scales. Contribute to the overall growth marketing strategy and initiatives.

Requirements

Bachelor's degree in Marketing, Economics, Statistics, Business, or a related quantitative field. A Master's degree is a plus. 5+ years of progressive experience in performance marketing, paid acquisition, and digital advertising, with a strong focus on measurable results (CPA, ROAS, LTV). Expertise in managing large-scale paid campaigns on major digital advertising platforms (Google, Facebook, LinkedIn, etc.). Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools. Strong analytical and problem-solving skills with a proven ability to interpret complex data sets. Experience with marketing automation and CRM platforms. Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO). Exceptional communication and interpersonal skills, crucial for effective remote collaboration. Self-starter with a high degree of initiative, comfortable working autonomously in a remote setting. Experience in a high-growth startup environment is highly preferred.

Benefits

As a fully remote position, our client offers unparalleled flexibility and work-life balance. The compensation package includes a highly competitive salary, significant stock options, and comprehensive health, dental, and vision insurance. We provide a generous budget for home office setup and professional development, including access to online courses, conferences, and workshops. Employees benefit from a collaborative and inclusive global team culture, regular virtual team-building activities, and the opportunity to be a foundational member of a fast-growing international company. This role offers significant autonomy and the chance to directly impact business trajectory.