Remote Paid Search Specialist

Placements24; Komani; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Professional development in PPC

Access to advanced PPC tools

Supportive virtual team

Job summary

Placements24 is seeking a highly skilled Paid Search Specialist to join a fully remote team, servicing clients near Queenstown. You will manage PPC campaigns on Google Ads, Bing Ads, and other platforms to drive targeted traffic and achieve client objectives.

Responsibilities include keyword research, bid management, ad copywriting, landing page optimization, and performance analysis to maximize ROI in a data-driven, remote work environment.

Qualifications

• Proven track record of managing PPC campaigns with significant budgets.
• Expertise in Google Ads and Bing Ads.
• Strong keyword research and bid management skills.
• Experience with Google Analytics to measure performance.
• Detail-oriented and able to work independently in a remote setting.

Responsibilities

• Develop, implement, and manage PPC campaigns on Google Ads and Bing Ads.
• Conduct keyword research and audience targeting to optimize performance.
• Write ad copy and design landing pages to improve CTR and conversion.
• Manage daily bids, budgets, and pacing to maximize ROI.
• Analyze data, generate reports, and provide actionable insights.
• Stay updated on paid search trends and best practices.

Skills

PPC campaign management

Google Ads

Bing Ads

Keyword research

Bid management

Performance analytics

Tools

Google Analytics

Job description

About the Role

Our client is looking for a highly skilled and analytical Paid Search Specialist to join their fully remote team, servicing clients near Queenstown . This role is crucial for managing and optimizing pay-per-click (PPC) campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic and achieve client marketing objectives. You will be responsible for campaign setup, keyword research, bid management, ad copywriting, and performance analysis. The ideal candidate is adept at maximizing ad spend efficiency, enjoys a data-driven approach, and thrives in an independent, remote work environment.

Key Responsibilities

• Develop, implement, and manage comprehensive PPC campaigns on Google Ads, Bing Ads, and other relevant search platforms.


• Conduct in-depth keyword research, competitive analysis, and audience targeting to optimize campaign performance.


• Write compelling ad copy and design effective landing pages to improve click-through rates and conversion rates.


• Manage daily bid adjustments, budget allocation, and campaign pacing to maximize ROI and achieve performance goals.


• Monitor campaign performance closely, analyze data, and provide regular reports with actionable insights and recommendations.


• Stay up-to-date with the latest trends, tools, and best practices in paid search advertising.

Requirements

• Proven track record of successfully managing and optimizing PPC campaigns for significant budgets.


• In-depth knowledge of Google Ads, Bing Ads , and other search advertising platforms.


• Strong understanding of keyword research, bid management strategies, and conversion tracking.


• Proficiency with analytics tools such as Google Analytics to measure campaign effectiveness.


• Excellent analytical and problem-solving skills, with a keen eye for detail.


• Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines in a remote setting.

Benefits

• Competitive salary and performance-based incentives.


• Fully remote position offering excellent work-life balance and flexibility.


• Opportunities for professional development and certifications in PPC advertising.


• Access to advanced paid search tools and resources.


• A supportive and results-oriented virtual team environment.