Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Umhlanga Rocks; Remote; ZAR 985,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist who owns paid media for a book of B2B and growing-brand clients. You will shape targeting, budgets, roadmap, and the narrative when clients ask why, serving as the strategic voice at the table.

You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, testing, and attribution—while nurturing long-term client relationships and upsell opportunities.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

US client communications

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist who owns paid media for a book of B2B and growing-brand clients. You will shape targeting, budgets, roadmap, and the narrative when clients ask why, serving as the strategic voice at the table.

You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, testing, and attribution—while nurturing long-term client relationships and upsell opportunities.