Remote Paid Media Strategy Lead for B2B Growth

Blacksmith Agency LLC; Ballito; Remote; ZAR 1,067,000 - 1,560,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, ensuring accurate tracking with GA4, tag manager, and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Account management

ROAS optimization

Agency experience

Client calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, ensuring accurate tracking with GA4, tag manager, and platform pixels.