Remote Marketing Data Analyst - Campaign Optimization

Placements24; Bellville; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Private health insurance

Retirement savings plan

Generous paid time off

Access to online courses and courses

Job summary

Placements24 is seeking a highly analytical Marketing Data Analyst for a fully remote role. You will dissect large marketing datasets, derive actionable insights, and advise on strategies to optimize campaigns and ROI.

The position demands a meticulous, data-driven mindset and strong storytelling to present findings to stakeholders. The role emphasizes collaboration with the marketing team, deployment of dashboards, and ongoing learning to leverage the latest analytics tools and techniques in a

Qualifications

• Bachelor's degree in a quantitative field.
• Minimum of 4 years of experience as a Data Analyst in marketing.
• Strong proficiency in SQL, Python, R for data analysis and modeling.
• Experience with web analytics platforms like GA/Adobe Analytics.
• Experience with data visualization tools such as Tableau, Power BI, Looker.
• Excellent analytical and communication skills; able to present findings to non-technical audiences.
• Proven ability to work remotely with good time management.

Responsibilities

• Collect, clean, and analyze datasets from marketing channels.
• Develop dashboards and reports to track marketing metrics.
• Analyze customer behavior and marketing ROI to identify trends.
• Conduct A/B testing and statistical analyses.
• Provide actionable insights for campaign optimization and budgeting.
• Collaborate with marketing managers to understand data needs.
• Stay current with data analysis tools and marketing tech.

Skills

Statistical knowledge

Analytical thinking

Communication skills

Remote work discipline

Education

Bachelor's degree in Statistics/Mathematics/Economics/CS/Marketing Analytics

Tools

SQL

Python (Pandas, NumPy)

R

Google Analytics

Adobe Analytics

Tableau

Power BI

Looker

Job description

About the Role

Our client is a pioneering e-commerce platform seeking a highly analytical and data-driven Marketing Data Analyst. This is a fully remote position, offering the flexibility to work from anywhere while contributing to our client's success. You will play a critical role in dissecting complex marketing data, uncovering actionable insights, and providing strategic recommendations to optimize campaign performance and drive customer acquisition. This role is fundamental to our marketing team's ability to make informed decisions and maximize ROI. We are looking for an individual with a meticulous eye for detail, strong statistical knowledge, and the ability to translate data into clear, compelling narratives. The ideal candidate thrives in a remote-first environment and is passionate about leveraging data to shape marketing strategies. Your expertise will directly influence the direction of our marketing initiatives, ensuring we connect with our audience more effectively than ever before.

Key Responsibilities

• Collect, clean, and analyze large datasets from various marketing channels (e.g., web analytics, CRM, ad platforms, email marketing).
• Develop and maintain dashboards and reports to track key marketing metrics and campaign performance against goals.
• Perform in-depth analysis of customer behavior, campaign effectiveness, and marketing ROI to identify trends and opportunities.
• Conduct A/B testing and other statistical analyses to evaluate the impact of different marketing strategies and tactics.
• Provide actionable insights and recommendations to the marketing team for campaign optimization, budget allocation, and strategic planning.
• Identify key performance indicators (KPIs) and develop models for forecasting marketing outcomes.
• Collaborate with marketing managers and stakeholders to understand their data needs and provide analytical support.
• Stay current with advancements in data analysis tools, techniques, and marketing technologies.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or a related quantitative field.
• Minimum of 4 years of experience as a Data Analyst, preferably within a marketing context.
• Strong proficiency in data analysis and statistical modeling using tools such as SQL, Python (Pandas, NumPy), R, or similar.
• Extensive experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker).
• Solid understanding of marketing principles, digital marketing channels, and campaign performance metrics.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong communication skills, with the ability to present complex data findings clearly and concisely to non-technical audiences.
• Proven ability to thrive in a fully remote work environment, demonstrating self-discipline and effective time management.

Benefits

• This fully remote position offers a highly competitive salary, commensurate with experience.
• Our client provides a comprehensive benefits package, including private health insurance, a retirement savings plan, and generous paid time off.
• We foster a culture of continuous learning and offer access to online courses, certifications, and conferences to support your professional development.
• As a remote employee, you will enjoy the flexibility and autonomy to manage your workday effectively, while still being an integral part of a collaborative and innovative marketing team.
• Opportunities for career advancement within the organization are plentiful, and you'll be working with cutting-edge technology and exciting e-commerce challenges.