Remote Digital Marketing Analyst

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Home office allowance

Health insurance

Retirement benefits

Professional development

Job summary

Placements24 is seeking a detail-oriented Remote Digital Marketing Analyst to interpret marketing data, identify trends, and provide strategic recommendations to optimize campaign performance across digital channels. You will translate raw data into actionable insights for growth and customer acquisition in a fully remote setting.

The role requires 4+ years in digital marketing analytics, proficiency in GA/GT M, SQL, and multiple visualization tools, along with strong communication skills for

Qualifications

• Bachelor's degree in a quantitative field.
• Minimum of 4 years in digital marketing analytics or similar data analysis role.
• Proficiency with Google Analytics, Google Tag Manager, and other web analytics platforms.
• Strong experience with data visualization tools (Tableau, Power BI, Looker Studio).
• Proficiency in SQL for data extraction and manipulation.
• Familiarity with statistical analysis and modeling techniques.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently in a remote environment.

Responsibilities

• Collect, process, and analyze data from digital marketing channels (SEO, SEM, social, email, web analytics).
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Identify trends and insights to inform marketing strategies and optimization.
• Conduct A/B testing analysis and recommend improvements for conversion and UX.
• Perform ROI analysis for marketing initiatives and campaigns.
• Collaborate with marketing to set measurable goals and metrics.
• Present complex findings clearly to stakeholders.
• Stay current with analytics tools and methodologies.
• Contribute to predictive models and forecasting for marketing performance.

Skills

Data storytelling

Critical thinking

Digital marketing metrics

Stakeholder communication

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, CS

Tools

Tableau

Power BI

Looker Studio

SQL

Google Analytics

Google Tag Manager

Job description

About the Role

Our client is looking for a detail-oriented and insightful Remote Digital Marketing Analyst to join their analytics team. This fully remote position is crucial for interpreting marketing data, identifying trends, and providing strategic recommendations to optimize campaign performance across all digital channels. The ideal candidate possesses a strong analytical mindset, proficiency in data visualization tools, and a deep understanding of digital marketing metrics. You will work closely with marketing managers and strategists to translate raw data into actionable insights that drive business growth and improve customer acquisition strategies. This role demands a proactive approach to data analysis and a talent for communicating complex findings clearly and concisely to both technical and non-technical stakeholders, all within a flexible remote work setting.

Key Responsibilities

• Collect, process, and analyze data from various digital marketing channels including SEO, SEM, social media, email marketing, and website analytics.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and campaign effectiveness.
• Identify trends, patterns, and insights within the data to inform marketing strategies and campaign optimization.
• Conduct A/B testing analysis and provide recommendations for improving conversion rates and user experience.
• Perform ROI analysis for various marketing initiatives and campaigns.
• Collaborate with marketing teams to set measurable goals and define appropriate metrics for success.
• Present complex analytical findings in a clear, concise, and actionable manner to stakeholders.
• Stay current with the latest advancements in digital marketing analytics tools and methodologies.
• Contribute to the development of predictive models and forecasting for marketing performance.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Computer Science, or a related quantitative field.
• Minimum of 4 years of experience in digital marketing analytics or a similar data analysis role.
• Proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
• Strong experience with data visualization tools such as Tableau, Power BI, or Looker Studio.
• Proficiency in SQL for data extraction and manipulation.
• Familiarity with statistical analysis and modeling techniques.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to convey technical information effectively.
• Ability to work independently and manage multiple projects in a remote environment.

Benefits

• Our client offers a highly competitive salary, performance bonuses, and a comprehensive benefits package tailored for remote employees.
• This includes flexible working hours, a home office allowance, and access to a range of professional development opportunities, including advanced analytics training and certifications.
• Employees also receive health insurance and retirement benefits.
• You will be part of a dynamic, innovative, and globally connected team that values data-driven decision-making.
• This role provides excellent opportunities for growth and impact, allowing you to influence marketing strategy at a high level.
• We support a healthy work-life balance and encourage continuous learning and professional development.