Digital Marketing Specialist (Remote)

Placements24; Rustenburg; Hybride; ZAR 300 000 - 540 000; Plein temps

Avantages offerts par ce poste

Fully remote work

Competitive salary

Home office setup allowance

Professional development

Performance-based bonuses

Résumé du poste

Placements24 is seeking a results-driven Digital Marketing Specialist to join our completely remote team. You will drive online visibility, manage campaigns across SEO, SEM, social media, email, and display advertising, and optimize funnel performance from a home office.

The ideal candidate has at least 3 years in performance marketing, strong analytics, and hands-on experience with Google Analytics and Google Ads.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3+ years in digital marketing with a focus on performance.
• Proven track record in SEO, SEM and social ads.
• Proficiency with Google Analytics and Google Ads.
• Strong written and verbal communication; ability to work remotely.

Responsabilités

• Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social, email, display).
• Conduct keyword research and competitor analysis for growth opportunities.
• Optimize website content and landing pages for search and UX.
• Manage paid advertising budgets to maximize ROI.
• Analyze campaign data and produce actionable insights.

Connaissances

SEO

PPC

Analytics

Content creation

Formation

Bachelor's degree in Marketing

Outils

Google Analytics

Google Ads

CMS

Description du poste

About the Role

Our client, a forward-thinking e-commerce business, is looking for a highly motivated Digital Marketing Specialist to join their completely remote team. This role is critical in driving online visibility, managing digital campaigns, and optimizing conversion funnels. You will be responsible for developing and executing data-driven marketing strategies that align with the company's growth objectives. The ideal candidate thrives in a virtual environment, possesses a strong analytical mindset, and is adept at leveraging various digital channels to achieve measurable results. As a remote-first employee, you will collaborate closely with teams across different locations, contributing to innovative digital solutions that enhance customer acquisition and retention. This is an excellent opportunity to make a significant impact within a dynamic online marketplace, working from the comfort of your home office.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising.
• Conduct keyword research and competitor analysis to identify opportunities for organic and paid search growth.
• Optimize website content and landing pages for search engines and user experience.
• Manage and monitor paid advertising budgets, ensuring maximum return on investment (ROI).
• Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Create and curate engaging content for social media platforms and email newsletters.
• Collaborate with the web development team to ensure seamless website functionality and conversion optimization.
• Stay current with digital marketing trends, algorithm changes, and emerging technologies.
• Identify and test new digital marketing strategies and tools to improve effectiveness.
• Manage relationships with third-party marketing vendors and agencies as needed.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of hands-on experience in digital marketing, with a focus on performance marketing.
• Proven track record of successfully managing SEO, SEM, and social media advertising campaigns.
• Proficiency with Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Strong analytical and problem-solving skills, with the ability to interpret data and derive insights.
• Excellent written and verbal communication skills, with a talent for creating compelling copy.
• Experience with content management systems (CMS) and email marketing software.
• Ability to work effectively in a remote, self-directed environment.
• Team player with strong collaboration skills, capable of working with distributed teams.
• Familiarity with A/B testing and conversion rate optimization (CRO) techniques.
• Certifications in Google Ads or Google Analytics are a plus.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive annual salary.
• Opportunity to work on diverse and challenging marketing projects.
• Access to advanced digital marketing tools and resources.
• Professional development and training opportunities.
• Collaborative and supportive virtual team culture.
• Contribution to strategic marketing decisions.
• Performance-based incentives and bonuses.
• Company-provided home office setup allowance.
• Paid time off and sick leave.