Remote Social Media Marketing & E-commerce Analyst

Placements24; Klerksdorp; Hybride; ZAR 360 000 - 600 000; Plein temps

Avantages offerts par ce poste

Fully remote

Competitive salary

Diverse clients

Professional development

Collaborative team

Résumé du poste

Placements24 is seeking a Remote Social Media Marketing & E-commerce Analyst to deliver data-driven insights that optimize online presence and ROI. You will track, analyze, and report on social campaigns and e-commerce website activity, collaborating with a global team to translate data into actionable recommendations.

The ideal candidate has strong analytical skills, experience with web analytics, data visualization, and A/B testing, and can work effectively in a remote environment to support

Qualifications

• Bachelor's degree in a quantitative field as listed.
• Experience as Digital Marketing Analyst or similar, preferably remote.
• Proficiency with analytics tools and data visualization platforms.

Responsabilités

• Monitor and analyze performance of social media campaigns across platforms.
• Track e-commerce website metrics: traffic, conversions, AOV, CAC.
• Generate regular performance reports with trends and insights.
• Collaborate with social media managers to develop data-informed campaigns.
• Conduct A/B tests on ads, landing pages, and site elements.
• Interpret complex data and present clear insights to stakeholders.
• Assist in developing predictive models for campaign performance.
• Contribute to strategic planning with data integrity in reporting.

Connaissances

Data analysis

Web analytics

A/B testing

Data visualization

Statistical reasoning

Remote collaboration

Formation

Bachelor's degree in Marketing/Statistics/Economics/Business Analytics

Outils

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

Description du poste

About the Role

Our client, a cutting-edge digital marketing agency specializing in e-commerce, is seeking a talented **Remote** Social Media Marketing & E-commerce Analyst. This role is critical for providing data-driven insights that empower our clients to optimize their online presence and maximize their return on investment. You will be responsible for tracking, analyzing, and reporting on the performance of social media campaigns and e-commerce website activities. The ideal candidate possesses a strong analytical mindset, exceptional data interpretation skills, and a profound understanding of social media marketing principles within the e-commerce context. Working remotely, you will collaborate with a diverse team of marketing professionals to deliver actionable recommendations that drive customer acquisition, engagement, and conversion. This is a fantastic opportunity for an analytical mind passionate about the intersection of data, social media, and e-commerce success. You will play a key role in shaping effective strategies for a portfolio of diverse clients.

Key Responsibilities

• Monitor and analyze the performance of social media campaigns across various platforms (Facebook, Instagram, TikTok, Pinterest, etc.) using analytics tools.
• Track key e-commerce metrics, including website traffic, conversion rates, average order value, and customer acquisition cost (CAC).
• Generate regular reports on social media and e-commerce performance, highlighting key trends, insights, and actionable recommendations.
• Collaborate with social media managers and marketing strategists to develop data-informed campaign strategies and content plans.
• Conduct A/B testing on social media ads, landing pages, and website elements to optimize for performance.
• Analyze customer journey data to identify drop-off points and opportunities for improvement.
• Stay updated on the latest social media platform changes, algorithm updates, and e-commerce best practices.
• Interpret complex data sets and translate them into clear, concise insights for both technical and non-technical stakeholders.
• Assist in the development of predictive models for campaign performance and customer behavior.
• Contribute to the overall strategic planning for client accounts, ensuring data integrity and accuracy in all reporting.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Proven experience as a Digital Marketing Analyst, Social Media Analyst, or E-commerce Analyst, preferably in a **remote** setting.
• Strong proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and social media analytics platforms.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical, quantitative, and problem-solving skills.
• Proficiency in Excel or Google Sheets for data manipulation and analysis.
• Understanding of A/B testing methodologies and statistical significance.
• Familiarity with social media advertising platforms and e-commerce platforms.
• Strong communication skills, with the ability to present complex data clearly and concisely.
• Ability to work independently, manage deadlines, and collaborate effectively in a **remote** team environment.

Benefits

• Fully **remote** work opportunity, offering significant flexibility.
• Competitive salary and benefits package.
• Opportunity to work with a diverse range of clients and industries.
• Continuous learning and professional development in analytics and digital marketing.
• Collaborative and supportive virtual team culture.
• Exposure to cutting-edge analytics tools and methodologies.