Remote E-commerce Analytics Specialist

Placements24; South Africa; Remote; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Home office allowance

Job summary

Placements24 is seeking a highly analytical Remote E-commerce Analytics Specialist to join a fully remote team. You will collect, analyze, and interpret complex datasets related to website performance, customer behavior, marketing campaigns, and sales trends to drive data-informed decisions.

The role requires strong SQL, analytics tools, and scripting (Python or R) to translate data into actionable insights that optimize user experience and grow revenue.

Qualifications

• Bachelor's degree in a quantitative field is required.
• Minimum of 3 years of data analysis experience in e-commerce or digital marketing.
• Proficiency with web analytics tools and SQL is essential.
• Experience with data visualization tools and programming languages is a plus.

Responsibilities

• Collect, clean, and analyze large datasets from web analytics, CRM, social media, and sales platforms.
• Develop and maintain dashboards and reports tracking KPIs like traffic, engagement, conversion, CAC, and CLV.
• Conduct deep-dive analyses of user behavior to improve UX and site performance.
• Evaluate marketing campaigns across channels to optimize spend and ROI.
• Provide actionable insights to marketing, product, and sales teams.
• Perform A/B testing analyses with statistical validation.
• Identify trends and root causes, and communicate findings clearly.
• Develop predictive models and forecasts for sales and behavior.
• Ensure data accuracy across analytics platforms and stay updated on best practices.

Skills

Analytical reasoning

Problem solving

Remote work discipline

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or related quantitative field

Tools

Google Analytics

Adobe Analytics

SQL

Tableau

Power BI

Looker Studio

Python

R

Job description

About the Role Our client, a leading innovator in the e-commerce and social media landscape, is seeking a highly analytical and detail-oriented Remote E-commerce Analytics Specialist to join their fully remote team. This role is crucial for driving data-informed decision-making across all aspects of the online business. You will be responsible for collecting, analyzing, and interpreting complex datasets related to website performance, customer behavior, marketing campaigns, and sales trends. The ideal candidate possesses a strong quantitative background, expertise in analytics tools, and the ability to translate raw data into actionable insights that enhance user experience, optimize marketing spend, and increase revenue. This is a fantastic opportunity for a data enthusiast who excels in a remote setting and is passionate about uncovering patterns and trends to guide strategic growth. You will work independently but collaboratively with various departments to ensure our client's digital strategies are powered by robust data analysis. This remote position offers significant autonomy and the chance to shape data strategy.

Key Responsibilities

• Collect, clean, and analyze large datasets from various sources, including web analytics, CRM, social media, and sales platforms.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to website traffic, user engagement, conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLV).
• Conduct deep-dive analyses into user behavior, identifying pain points and opportunities for website and user experience improvements.
• Analyze the performance of marketing campaigns across different channels (paid search, social media, email, etc.) to measure effectiveness and optimize future investments.
• Provide actionable insights and recommendations to marketing, product, and sales teams to inform strategic decisions.
• Perform A/B testing analysis and provide statistical validation for new features and initiatives.
• Identify trends and anomalies in data, investigating their root causes and communicating findings.
• Develop predictive models and forecasts for sales, customer behavior, and market trends.
• Ensure data accuracy and integrity across all analytics platforms.
• Stay current with the latest advancements in data analytics tools, techniques, and e-commerce best practices.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or a related quantitative field.
• Minimum of 3 years of experience in data analysis, preferably within the e-commerce or digital marketing sector.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong knowledge of SQL for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker Studio).
• Familiarity with statistical programming languages (e.g., Python, R) is a plus.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to communicate complex data insights clearly and concisely to both technical and non-technical stakeholders.
• Proven ability to work independently and manage multiple projects effectively in a remote environment.
• Strong understanding of e-commerce metrics and business drivers.

Benefits

• Competitive salary and potential for performance bonuses.
• Fully remote work arrangement, providing flexibility and work-life balance.
• Opportunity to work with cutting-edge analytics tools and methodologies.
• Be part of a forward-thinking e-commerce company driving innovation.
• Allowance for home office setup and professional development.
• Access to online training and certifications.Collaborative virtual team environment.
• Contribute to strategic decisions impacting business growth.