Remote Hospitality Digital Marketing Specialist

Placements24; Centurion; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Performance bonuses

Development budget

Creative culture

Job summary

Placements24 is seeking a creative and data-driven Remote Hospitality Digital Marketing Specialist to lead online marketing initiatives for hospitality properties. You will develop strategies to attract guests, drive bookings, and enhance brand awareness across SEO, SEM, social media, email marketing, and content channels.

You will work independently from a remote setting, using analytics to measure performance and optimize campaigns for maximum ROI.

Qualifications

• Proven digital marketing experience across SEO, SEM, content and social media.
• Experience in hospitality or travel marketing is highly preferred.
• Proficiency with GA, Ads, email software and analytics tools.

Responsibilities

• Develop and implement digital marketing strategies across channels.
• Manage paid campaigns (Google Ads, social ads) to boost ROI and bookings.
• Create engaging content for website, blogs and social media.
• Analyze website traffic and campaign results; deliver actionable insights.
• Collaborate with web teams to optimize UX and conversion rates.
• Stay updated on hospitality digital marketing trends.

Skills

Digital marketing

SEO

SEM

Content marketing

Social media management

Data analysis

Email marketing

Tools

Google Analytics

Google Ads

Social media platforms

Email marketing software

Job description

About the Role

Our client is looking for a creative and data-driven Remote Hospitality Digital Marketing Specialist to spearhead their online presence and marketing initiatives. In this role, you will be responsible for developing and executing digital marketing strategies to attract and engage potential guests, drive bookings, and enhance brand awareness for properties. You will work independently, leveraging digital tools and platforms to achieve marketing objectives. This is an exciting opportunity for a marketing professional with a passion for the hospitality industry to shape online narratives and achieve measurable results in a fully remote capacity.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI and achieve booking targets.
• Create engaging and relevant content for the company website, blogs, and social media platforms, tailored to the hospitality market.
• Analyze website traffic, campaign performance, and market trends, providing regular reports and actionable insights.
• Collaborate with web development teams to ensure optimal website user experience and conversion rates.
• Stay updated on the latest digital marketing trends and technologies within the hospitality sector.

Requirements

• Proven experience in digital marketing, with a strong understanding of SEO, SEM, content marketing, and social media management.
• Experience marketing within the hospitality or travel industry is highly preferred.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a keen eye for detail in content creation.
• Ability to work autonomously, manage multiple projects, and meet deadlines in a remote work setting.

Benefits

• Competitive annual salary.
• Fully remote work arrangement, providing ultimate flexibility.
• Performance bonuses tied to marketing campaign success.
• Budget for professional development and online courses.
• A creative and forward-thinking work culture.