Remote Hospitality Digital Marketing Manager

Placements24; Sandton; Hybrid; ZAR 540,000 - 720,000; Full time

Benefits offered by this job

Remote work

Bonus potential

Professional development

Industry travel

Dynamic culture

Job summary

Placements24 seeks a Remote Hospitality Digital Marketing Manager to lead the online presence and drive bookings for a diverse portfolio of properties. This fully remote role requires strategic marketing leadership, expertise across SEO/SEM, content, email and paid campaigns, and strong analytics to deliver measurable results in a virtual environment.

You will manage all digital channels, collaborate with internal teams and agencies, and leverage data to optimize performance while enjoying the

Qualifications

• Proven hospitality marketing experience and a strategic mindset.
• Experience creating and executing integrated digital campaigns.
• Strong knowledge of SEO, SEM, social, email and content marketing.
• Proficient with analytics platforms and marketing tools.
• Excellent communication and remote collaboration skills.

Responsibilities

• Lead comprehensive digital marketing strategies to boost brand visibility and bookings.
• Oversee content across platforms ensuring brand consistency and engagement.
• Manage paid campaigns (PPC, social) to maximize ROI.
• Develop and execute email campaigns to nurture leads.
• Analyze performance data, generate insights, and report results.
• Collaborate with teams and agencies to align efforts.

Skills

Hospitality marketing

Digital strategy

Remote leadership

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Master's degree a plus

Tools

Google Analytics

SEMrush

HubSpot

Mailchimp

Google Ads

Job description

About the Role

Our client is seeking an experienced and strategic Remote Hospitality Digital Marketing Manager to lead their online presence and drive bookings for their diverse portfolio of properties. In this fully remote position, you will be responsible for developing and executing innovative digital marketing strategies that enhance brand awareness, attract new customers, and foster loyalty. You will manage all digital channels, including website optimization, social media, content marketing, email campaigns, and paid advertising, ensuring a cohesive and impactful brand message. This role is perfect for a seasoned digital marketer with a deep understanding of the hospitality sector and a proven ability to achieve measurable results in a virtual environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand visibility, website traffic, and direct bookings.
• Oversee content creation and management across all digital platforms, ensuring brand consistency and engagement.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Analyze digital marketing performance data, generate reports, and provide actionable insights for continuous improvement.
• Stay abreast of industry trends, competitive landscape, and emerging digital marketing technologies.
• Collaborate with internal teams and external agencies to ensure alignment and effectiveness of marketing efforts.

Requirements

• Proven experience as a Digital Marketing Manager, with a significant portion focused on the hospitality industry.
• Demonstrated success in developing and executing integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Expertise with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Mailchimp).
• Strong understanding of the travel and tourism market and consumer behavior.
• Excellent leadership, communication, and project management skills for a remote work setting.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive annual salary and performance-based bonuses.
• The unparalleled flexibility of a fully remote work arrangement.
• Generous allowance for professional development and continuous learning.
• Opportunities to travel for industry events or property familiarization.
• A dynamic and forward-thinking company culture that embraces remote work.