Remote Digital Marketing Specialist (Hospitality)

Placements24; Klerksdorp; Remote; ZAR 350,000 - 540,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Fully remote work arrangement

Online marketing courses

Job summary

Placements24 is seeking a creative and data-driven Remote Digital Marketing Specialist to boost brand visibility and drive bookings in the hospitality sector. You will develop and execute campaigns across SEO, SEM, social media, email, and content marketing.

This fully remote role requires at least 3 years in digital marketing within hospitality or tourism, strong analytical skills, and experience with Google Analytics and Google Ads. A Bachelor’s degree is preferred.

Qualifications

• 3+ years of experience in digital marketing, preferably in hospitality or tourism.
• Strong knowledge of SEO, SEM, content and social media marketing.
• Experience with Google Analytics, Google Ads and email marketing tools.

Responsibilities

• Develop and implement digital marketing strategies for hospitality campaigns.
• Manage online advertising campaigns across Google Ads and social networks.
• Create content for websites, social channels, and newsletters.
• Analyze traffic and performance, deliver regular reports and insights.
• Stay updated on travel/tourism digital marketing trends.

Skills

Digital Marketing

SEO

SEM

Content Marketing

Social Media Marketing

Email Marketing

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Email marketing software

Job description

About the Role

Our client is seeking a creative and data-driven Remote Digital Marketing Specialist with a specialization in the hospitality industry. In this fully remote role, you will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive bookings, and engage with target audiences across various online channels. You will work independently, leveraging your expertise to create compelling campaigns that resonate with travelers and potential clients. This position is perfect for a self-motivated marketer who thrives in a virtual environment and has a deep understanding of the nuances of marketing within the tourism and hospitality sectors.

Key Responsibilities

• Develop and execute digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize online advertising campaigns across platforms like Google Ads and social media networks.
• Create engaging and relevant content for website, social media, and email newsletters, tailored for the hospitality industry.
• Analyze website traffic, campaign performance, and customer engagement metrics, providing regular reports and insights.
• Stay up-to-date with the latest digital marketing trends and technologies, particularly within the travel and tourism sector.
• Collaborate with external agencies or internal teams as needed to achieve marketing goals.

Requirements

• Proven experience as a Digital Marketing Specialist , with at least 3 years of experience, preferably in hospitality or tourism.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent writing, editing, and communication skills, with the ability to create compelling marketing copy.
• Experience working in a remote or distributed team environment.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based bonuses.
• The flexibility and convenience of a fully remote work arrangement.
• Professional development opportunities and access to online marketing courses.
• A supportive virtual team environment with regular online collaboration.
• Contribution towards home office equipment or internet costs.