Digital Marketing Specialist - Tourism

Placements24; Centurion; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Flexible remote work arrangement

Professional development opportunities

Competitive salary

Job summary

Placements24 is seeking a creative and analytical Digital Marketing Specialist to join our remote marketing team in the Tourism sector. You will develop and execute online campaigns to attract travelers, drive bookings and boost brand visibility.

The role covers SEO, SEM, social media, content and email marketing, plus analytics to optimize performance. A self‑starter who can work independently in a remote setting and stay ahead of industry trends will thrive here.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of digital marketing experience in tourism/hospitality.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in marketing analytics tools such as Google Analytics and social media insights.
• Excellent copywriting, editing, and communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.

Responsibilities

• Develop and implement digital marketing strategies across social media, SEO, SEM, email marketing, and content marketing.
• Create engaging content, including social posts, blog articles, website copy, and ad creatives.
• Manage and optimize paid campaigns (PPC) on Google Ads and social media.
• Monitor website analytics and campaign performance; deliver reports with insights.
• Conduct market research to identify target audiences, trends, and competitors.
• Collaborate with design and content teams to ensure brand consistency and campaign effectiveness.

Skills

Digital marketing

SEO

SEM

Social media marketing

Content marketing

Email marketing

Copywriting

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social media insights

Google Ads

Facebook Ads

Job description

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist with a passion for the Tourism sector to join their remote marketing team. You will be responsible for developing and executing online marketing strategies to attract and engage potential travelers, driving bookings and enhancing brand visibility. This role involves leveraging various digital channels to create compelling campaigns and analyze their performance. The ideal candidate is a self-starter, adept at working independently in a remote setting, and possesses a strong understanding of digital marketing trends within the travel industry. You will be key in shaping our client's online presence and driving growth through innovative digital initiatives.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across social media, SEO, SEM, email marketing, and content marketing.
• Create engaging and visually appealing content, including social media posts, blog articles, website copy, and ad creatives.
• Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising.
• Monitor website analytics and campaign performance, providing regular reports with actionable insights and recommendations.
• Conduct market research to identify target audiences, industry trends, and competitor activities.
• Collaborate with the design and content teams to ensure brand consistency and campaign effectiveness across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, with a focus on the tourism or hospitality industry.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using marketing analytics tools such as Google Analytics, social media insights, etc.
• Excellent copywriting, editing, and communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.

Benefits

• Competitive annual salary.
• Comprehensive health, dental, and vision coverage.
• Flexible remote work arrangement.
• Professional development opportunities and training.
• A dynamic and collaborative team culture focused on innovation.