Remote Tourism Marketing Specialist

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 540,000; Full time

Job summary

Placements24 seeks a Remote Tourism Marketing Specialist to lead digital campaigns, drive engagement, and promote travel experiences across diverse markets. You will craft content for social channels, blogs, and newsletters while leveraging data analytics to optimize ROI and growth.

You will work remotely, coordinate with partners, and develop strategies that boost bookings and brand presence in the tourism sector.

Qualifications

• Proven experience in digital marketing with focus on tourism/hospitality.
• Strong understanding of SEO, SEM, social media marketing and content creation.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
• Excellent writing, editing, and communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines remotely.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and bookings.
• Manage and create engaging content for social media, blogs, and email newsletters.
• Conduct market research and analyze competitor activities to identify trends and opportunities.
• Optimize online advertising campaigns (PPC, social media ads) for maximum ROI.
• Collaborate with external partners, influencers, and travel agencies to expand reach.
• Track, analyze, and report on marketing campaign performance using analytics tools.

Skills

Digital marketing

SEO

SEM

Social media marketing

Content creation

Analytics

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Tourism

Tools

Google Analytics

CRM software

Google Ads

SEO tools

Job description

About the Role

Our client is seeking an innovative and strategic Remote Tourism Marketing Specialist to drive engagement and promote travel experiences to diverse markets. In this role, you will develop and execute digital marketing campaigns, manage social media presence, and create compelling content to attract and retain customers. You will leverage data analytics to measure campaign effectiveness and identify new marketing opportunities. This is an exceptional chance for a creative marketer to shape the brand's online presence and contribute to the growth of the tourism sector from the convenience of a remote work setting.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and bookings.
• Manage and create engaging content for social media platforms, blogs, and email newsletters.
• Conduct market research and analyze competitor activities to identify trends and opportunities.
• Optimize online advertising campaigns (PPC, social media ads) for maximum ROI.
• Collaborate with external partners, influencers, and travel agencies to expand reach.
• Track, analyze, and report on marketing campaign performance using analytics tools.

Requirements

• Proven experience in digital marketing, with a focus on the tourism or hospitality industry.
• Strong understanding of SEO, SEM, social media marketing, and content creation.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
• Excellent writing, editing, and communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Bachelor's degree in Marketing, Communications, Tourism, or a related field.

Benefits

• Competitive salary and performance incentives.
• Full remote work flexibility, allowing you to work from anywhere.
• Comprehensive health and wellness benefits.
• Generous vacation policy and paid time off.
• Opportunities for professional growth and attending industry conferences.