About the Role
Our client is seeking a results-driven and innovative Remote Growth Marketing Manager to lead their customer acquisition and retention strategies. This position is perfect for a data-obsessed marketer who excels at identifying and executing growth opportunities across the entire customer lifecycle, all while working remotely. You will be responsible for designing, implementing, and optimizing experiments across various channels, including paid acquisition, SEO, content marketing, email marketing, and product-led growth initiatives. The ideal candidate is highly analytical, possesses a deep understanding of A/B testing methodologies, and is comfortable working in a fast-paced, fully remote startup environment. This is a unique chance to make a significant impact on the growth trajectory of a dynamic company, contributing from anywhere, without needing to be near their Sandton headquarters.
Key Responsibilities
- Develop and execute a data-driven growth marketing strategy focused on customer acquisition, activation, retention, and referral.
- Design, run, and analyze A/B tests and other experiments to optimize conversion rates across the user journey.
- Manage and optimize paid acquisition channels (e.g., Google Ads, social media ads) to drive efficient customer acquisition.
- Develop and implement effective SEO and content marketing strategies to increase organic traffic and engagement.
- Create and manage email marketing campaigns for onboarding, engagement, and retention.
- Identify and leverage product-led growth opportunities to drive user adoption and expansion.
- Analyze user behavior, cohort data, and key growth metrics to identify trends and opportunities.
- Collaborate with product, engineering, and design teams to implement growth initiatives.
- Stay at the forefront of growth marketing trends, tools, and best practices.
Requirements
- Proven experience as a Growth Marketing Manager, Growth Hacker, or similar role, with a strong track record of driving measurable growth.
- Deep understanding of A/B testing, experimentation, and statistical analysis.
- Proficiency in digital marketing channels, including SEM, SEO, social media advertising, email marketing, and content marketing.
- Experience with analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and marketing automation platforms.
- Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
- Excellent problem-solving abilities and a creative, experimental mindset.
- Exceptional communication, collaboration, and project management skills, suitable for remote work.
- Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
- Experience in a startup or tech environment is highly desirable.
- Must be highly self-motivated, autonomous, and capable of thriving in a fully remote setting.
Benefits
- This is a fully remote position offering maximum flexibility and the opportunity to work from your ideal location.
- Our client offers a competitive salary, comprehensive benefits, and the chance to play a pivotal role in shaping the growth of a cutting-edge company.
- You will work with a highly collaborative, remote-first team and have ample opportunities for professional development, driving impactful growth initiatives regardless of your physical proximity to Sandton .