Digital Marketing Manager - Growth Hacking

Placements24; LegKraal Gate; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and equity options

Health and wellness benefits

Hybrid work model (remote + office)

Descripción de la vacante

Placements24 in Mahikeng, North West, seeks a Digital Marketing Manager specializing in Growth Hacking to drive user acquisition, engagement, and retention. This hands-on role blends remote flexibility with in-office collaboration to scale a fast-paced tech startup.

You'll lead data-driven campaigns across SEO, SEM, social, content and email; run experiments, design landing pages, optimize CAC/CLTV, and build a growing marketing team as the company scales.

Formación

• Bachelor's degree or equivalent in a quantitative field preferred.
• Proven track record in growth marketing and data-driven campaigns.
• Experience with rapid experimentation and scaling startups.

Responsabilidades

• Develop data-driven growth strategies across SEO, SEM, social, content and email.
• Identify growth opportunities through experimentation and analytics.
• Design and run A/B tests for pages, ads, and user flows.
• Optimize CAC and maximize CLTV through scalable campaigns.
• Analyze campaign performance and user behavior to drive improvements.
• Build and mentor a small growth marketing team as the company scales.

Conocimientos

Growth hacking

Performance marketing

A/B testing

Analytics

Cross-functional collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

SQL

Tableau/Power BI

CRM systems

Marketing automation platforms

Descripción del empleo

About the Role

Our client, a fast-paced tech startup with ambitious growth targets, is seeking an innovative and results-oriented Digital Marketing Manager specializing in Growth Hacking. This role, based in Mahikeng, North West , offers a hybrid work arrangement, blending remote flexibility with essential in-office collaboration. You will be tasked with identifying and implementing creative, data-driven strategies to accelerate user acquisition, engagement, and retention. This position demands a hands‑on approach, a willingness to experiment, and a deep understanding of the entire digital marketing funnel. If you thrive on rapid iteration, A/B testing, and finding unconventional paths to growth, this is the perfect opportunity to make a significant impact. We are looking for a true growth architect.

Key Responsibilities

• Develop and execute data-driven growth hacking strategies across multiple digital channels (SEO, SEM, social media, content, email, etc.).
• Identify key growth opportunities through experimentation, data analysis, and market insights.
• Design and implement A/B tests for landing pages, ad creatives, user flows, and conversion funnels.
• Optimize customer acquisition cost (CAC) and maximize customer lifetime value (CLTV).
• Analyze campaign performance, website analytics, and user behaviour data to identify trends and areas for improvement.
• Develop and manage viral loops, referral programs, and other growth-centric initiatives.
• Collaborate closely with product, engineering, and sales teams to ensure alignment on growth objectives.
• Stay abreast of the latest growth hacking techniques, tools, and industry best practices.
• Manage digital marketing budgets, focusing on ROI and scalability.
• Build and mentor a small, high-performing growth marketing team as the company scales.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on growth hacking, performance marketing, or data-driven marketing.
• Proven track record of successfully driving rapid growth for tech products or startups.
• Expertise in A/B testing methodologies and tools.
• Strong analytical skills with proficiency in Google Analytics, SQL, and data visualization tools.
• In-depth knowledge of SEO, SEM, social media marketing and content marketing.
• Experience with marketing automation platforms and CRM systems.
• Excellent problem-solving skills and a creative, experimental mindset.
• Strong communication and collaboration abilities.
• Experience working in a startup environment is a significant advantage.

Benefits

• Our client offers a highly competitive salary and equity options.
• Comprehensive health and wellness benefits are provided.
• This hybrid role offers flexibility to work remotely and from our office in Mahikeng, North West .
• Opportunities for significant professional development and career advancement within a rapidly scaling company are abundant.
• Employees enjoy a dynamic, innovative work culture.
• We are committed to fostering a results-oriented environment that rewards initiative and success.
• This is a unique opportunity to shape the growth trajectory of a promising tech venture.