Growth Marketing Manager

Placements24; LegKraal Gate; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work

Bonuses

Stock options

Health coverage

Retirement plan

Paid time off

Professional development

Job summary

Placements24 is seeking a strategic Growth Marketing Manager to own the full funnel from acquisition to retention. This remote-first role emphasizes data-driven marketing across paid channels, SEO, content, email, and product-led growth.

You will design and analyze experiments, optimize CAC/LTV, and collaborate with product and engineering to ensure marketing aligns with the user experience. Build dashboards and report insights to stakeholders.

Qualifications

• 5+ years of experience in growth marketing, performance marketing, or data-driven marketing.
• Proven track record of driving customer acquisition and growth in startup/tech environment.
• Strong expertise in A/B testing methodologies and experimentation frameworks.
• Proficiency with data analysis and visualization tools (GA, Mixpanel, Tableau, SQL).
• Experience managing paid acquisition channels and optimizing CAC/LTV.
• Solid understanding of SEO, content marketing, and email marketing principles.

Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on acquisition, activation, and retention.
• Design, implement, and analyze A/B tests across marketing channels to optimize performance.
• Manage and optimize paid acquisition channels (Google Ads, Social Ads).
• Collaborate with SEO and content teams to drive organic growth and improve rankings.
• Develop and execute email marketing campaigns for nurturing leads and onboarding users.
• Identify and test new growth channels and tactics.
• Analyze key growth metrics, build dashboards, and report insights to stakeholders.
• Work with product and engineering to align marketing with product development and UX.
• Develop and refine user segmentation and personalization strategies.
• Foster a data-driven, experimental mindset within the marketing team.

Skills

Growth marketing

A/B testing

Data analysis

Google Analytics

SQL

Tableau

Education

Bachelor's degree in Marketing/Business/Quantitative field

Tools

Mixpanel

Tableau

Google Analytics

Job description

About the Role

Our client, a fast-growing tech startup, is seeking a highly strategic and results-driven Growth Marketing Manager to join their fully remote team. This role is pivotal in driving customer acquisition, retention, and overall business growth through data-informed marketing strategies. You will own the entire growth funnel, experimenting with various channels and tactics across paid acquisition, SEO, content marketing, email marketing, and product-led growth initiatives. The ideal candidate possesses a deep understanding of A/B testing, data analysis, and a relentless drive to find scalable growth levers. This remote-first position offers an unparalleled opportunity to shape the growth trajectory of a dynamic company from anywhere in the world.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on acquiring, activating, and retaining customers.
• Design, implement, and analyze A/B tests and other experiments across various marketing channels to optimize performance and identify growth opportunities.
• Manage and optimize paid acquisition channels (e.g., Google Ads, Social Ads) to drive efficient customer acquisition.
• Collaborate with the SEO and content teams to drive organic growth and improve search engine rankings.
• Develop and execute email marketing campaigns for nurturing leads, onboarding users, and driving customer engagement.
• Identify and test new growth channels and marketing tactics.
• Analyze key growth metrics, build dashboards, and provide regular reports on performance and insights to stakeholders.
• Work closely with product and engineering teams to ensure marketing efforts are aligned with product development and user experience.
• Develop and refine user segmentation and personalization strategies to improve campaign effectiveness.
• Foster a data-driven, experimental mindset within the marketing team.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Minimum of 5 years of experience in growth marketing, performance marketing, or a related data-driven marketing role.
• Proven track record of successfully driving customer acquisition and growth in a startup or tech environment.
• Strong expertise in A/B testing methodologies and experimentation frameworks.
• Proficiency in data analysis and visualization tools (e.g., Google Analytics, Mixpanel, Tableau, SQL).
• Experience managing paid acquisition channels and optimizing for CAC and LTV.
• Solid understanding of SEO, content marketing, and email marketing principles.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication and collaboration skills, with experience working in remote teams.
• Experience with product-led growth (PLG) strategies is a significant advantage.

Benefits

• This is a fully remote position, allowing you to work from anywhere.
• Our client offers a competitive salary of R per annum , along with significant performance-based bonuses and potential stock options.
• Comprehensive health coverage, a robust retirement savings plan, and generous paid time off are provided.
• You will have the opportunity to make a profound impact on the growth trajectory of an innovative tech company.
• We offer ample opportunities for professional development, including access to cutting-edge tools and training.
• Join a collaborative, fast-paced, and results-oriented remote team culture that values innovation and initiative.
• Be a key driver of success in a company poised for rapid expansion.