Digital Marketing Specialist - FMCG

Placements24; Rustenburg; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Professional development

Conferences attendance

Collaborative virtual team

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist to join a remote team supporting FMCG brands. You will drive online visibility, engagement, and sales through integrated digital channels including social media, SEO/SEM, email campaigns, and content creation.

You will manage campaigns, analyze performance, and optimise strategies to maximise reach and conversion. This fully remote role offers flexibility and opportunities for industry conference attendance and professional

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Portfolio of successful online campaigns in relevant sectors.
• Experience in FMCG is highly desirable.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for FMCG brands.
• Manage and optimize social media campaigns, content calendars, and community engagement.
• Execute SEO and SEM strategies to improve rankings and visibility, driving leads.
• Design and manage email marketing campaigns, including segmentation and performance analysis.
• Create engaging digital content, including website copy, blogs, videos, and infographics.
• Analyze website traffic, campaign performance, and conversions using analytics tools and provide actionable insights.

Skills

Digital marketing

SEO/SEM

Social media marketing

Content marketing

Google Analytics

Google Ads

Email marketing

Creative storytelling

Communication skills

Education

Bachelor's degree in Marketing/Digital Media/Communications

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their dynamic team, working remotely to support their FMCG brands. This role is crucial for developing and executing innovative online marketing strategies that enhance brand visibility, drive customer engagement, and increase online sales. You will be responsible for managing all digital marketing channels, including social media, SEO/SEM, email marketing, and content creation, ensuring a cohesive and impactful online presence. This is a fantastic opportunity for a skilled digital marketer to leverage their expertise in the FMCG sector from anywhere, contributing directly to brand growth and customer acquisition.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote FMCG brands across various online platforms.
• Manage and optimize social media campaigns, content calendars, and community engagement to build brand loyalty and drive traffic.
• Execute SEO and SEM strategies to improve search engine rankings and online visibility, ensuring targeted lead generation.
• Design and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Create engaging and relevant digital content, including website copy, blog posts, videos, and infographics.
• Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics, providing actionable insights and recommendations.

Requirements

• Proven experience as a Digital Marketing Specialist , with a strong portfolio demonstrating success in online campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Experience within the FMCG industry is highly desirable.
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

Benefits

• Competitive annual salary, commensurate with experience.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunities for professional development and attending industry conferences.
• Contribution to innovative digital strategies for leading FMCG brands.
• Collaborative virtual team environment focused on creativity and results.