Digital Marketing Specialist - FMCG (Remote)

Placements24; Polokwane; Hybrid; ZAR 829,000 - 1,326,000; Full time

Benefits offered by this job

Performance-based bonuses

Full remote work flexibility

Health insurance

Retirement savings plan

Home office allowance

Professional development

Job summary

Placements24 is seeking a Digital Marketing Specialist to amplify online presence for FMCG clients. This fully remote role lets you shape and execute innovative digital campaigns from anywhere, collaborating with a fast-paced marketing team.

You will lead SEO, SEM, social media, email marketing, and content creation, analyze performance with analytics tools, and manage budgets to maximize ROI while staying ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on the FMCG sector.
• Proven expertise in managing social media platforms, SEO/SEM, email marketing, and content creation.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools, CRM).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a remote setting.

Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize social media campaigns across various platforms to increase brand visibility and engagement.
• Create compelling digital content, including website copy, blog posts, social media updates, and email newsletters.
• Analyze website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics) to drive insights and improvements.
• Manage online advertising budgets and ensure maximum ROI for digital marketing initiatives.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Job description

About the Role

Our client, a dynamic force in the Fast-Moving Consumer Goods (FMCG) industry, is looking for a talented and innovative Digital Marketing Specialist to join their marketing team. This is a fully remote position, offering the opportunity to shape and execute cutting-edge digital marketing strategies from anywhere. You will be responsible for driving online brand awareness, customer engagement, and e-commerce growth through various digital channels. This role is ideal for a creative and data-driven marketer who thrives in a fast-paced environment and is passionate about leveraging digital platforms to connect with consumers in the FMCG space.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize social media campaigns across various platforms to increase brand visibility and engagement.
• Create compelling digital content, including website copy, blog posts, social media updates, and email newsletters.
• Analyze website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics) to drive insights and improvements.
• Manage online advertising budgets and ensure maximum ROI for digital marketing initiatives.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on the FMCG sector.
• Proven expertise in managing social media platforms, SEO/SEM, email marketing, and content creation.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools, CRM).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Full remote work flexibility, allowing for global or local employment.
• Comprehensive health insurance and retirement savings plan.
• Generous allowance for home office setup and professional development.
• Opportunity to significantly impact the digital presence of leading FMCG brands.