Digital Marketing Specialist - FMCG (Remote)

Placements24; Randburg; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Professional development

Job summary

Placements24 is hiring a Digital Marketing Specialist to develop and execute campaigns across social media, email, and search for FMCG products. The role is fully remote, requiring strong skills in SEO/SEM, content creation, and analytics.

You will analyze performance and report insights to improve brand visibility and engagement. The ideal candidate will have proven experience in digital marketing, excellent copywriting, and the ability to manage multiple projects independently in a remote

Qualifications

• Proven work experience as a Digital Marketing Specialist
• Experience leading SEO/SEM, marketing databases, email, social media campaigns
• Solid knowledge of website analytics tools and SEO tools
• Excellent copywriting, communication, and analytical skills
• Ability to work independently and manage multiple projects remotely

Responsibilities

• Develop and implement digital marketing campaigns across social media, email, and search
• Manage and optimize SEO/SEM strategies to drive traffic and leads
• Create engaging content for social media, blogs and other channels
• Analyze campaign performance and provide actionable insights
• Stay updated on digital marketing trends and best practices

Skills

Digital marketing

SEO/SEM

Content creation

Analytics

Copywriting

Tools

Google Analytics

SEO tools

Email marketing platforms

Job description

About the Role

Our client is seeking a skilled and creative Digital Marketing Specialist to join their team, working entirely remotely . You will be responsible for developing and executing digital marketing strategies to enhance brand visibility and drive engagement for their FMCG products across various online platforms. This role requires a strong understanding of SEO, SEM, social media marketing, and content creation to reach and convert target audiences. If you are passionate about digital innovation and have a proven ability to deliver measurable results in the online space, this is an exciting opportunity to shape brand presence.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across multiple channels including social media, email, and search engines.
• Manage and optimize SEO/SEM strategies to increase website traffic and lead generation.
• Create engaging and compelling content for social media, blogs, and other digital platforms.
• Analyze digital marketing campaign performance using analytics tools and provide regular reports with actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure continuous improvement.

Requirements

• Proven work experience as a Digital Marketing Specialist or in a similar digital marketing role.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics) and SEO tools.
• Excellent copywriting, communication, and analytical skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement offering flexibility and work-life balance.
• Opportunity to work with innovative digital strategies in the FMCG sector.
• Professional development and continuous learning opportunities.
• Be part of a forward-thinking team driving brand growth online.