Digital Marketing Manager - FMCG

Placements24; LegKraal Gate; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Comprehensive health benefits

Fully remote with flexible hours

Professional development opportunities

Job summary

Placements24, a leader in FMCG, is seeking a Digital Marketing Manager to lead its online presence. This remote role requires 5+ years in digital marketing, with a strong focus on strategy, SEO/SEM, social media, and content. You will shape campaigns and collaborate across teams to drive brand awareness and customer engagement.

You will oversee channels, content, analytics, and budget, delivering measurable ROI while staying ahead of industry trends in a flexible remote environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven experience in managing successful digital marketing campaigns for FMCG or consumer brands.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot, social media management platforms).
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication, leadership, and project management skills.
• Ability to work independently, manage multiple priorities, and thrive in a remote setting.

Responsibilities

• Develop and execute a holistic digital marketing strategy aligned with overall business and brand objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Oversee the creation of compelling digital content, ensuring brand consistency and audience engagement.
• Lead social media strategy, community management, and paid social campaigns.
• Manage the company website, ensuring optimal user experience, performance, and lead generation.
• Analyze digital marketing performance data, generate reports, and provide actionable insights for continuous improvement.
• Manage the digital marketing budget effectively and track ROI across all initiatives.
• Stay current with emerging digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (brand, product, sales) and external agencies to ensure integrated campaign execution.
• Drive customer acquisition and retention through targeted digital marketing efforts.

Skills

Strategic thinking

Campaign management

SEO/SEM

Social media marketing

Content strategy

Analytics

Leadership

Independent worker

Education

Bachelor's degree in Marketing/Digital Media/Communications

Tools

Google Analytics

SEMrush

HubSpot

Social media platforms management tools

Job description

About the Role

Our client, a prominent leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly skilled and strategic Digital Marketing Manager to lead their online presence. This is a fully remote position, empowering you to shape and execute innovative digital strategies from your home office. You will be responsible for developing and implementing comprehensive digital marketing plans that enhance brand awareness, drive customer engagement, and achieve key business objectives across all digital channels. We are looking for a forward-thinking individual with a proven track record in digital strategy, campaign management, SEO/SEM, social media marketing, and content creation. This role offers an unparalleled opportunity to drive digital transformation and impact within a leading FMCG organization, fostering your career growth in a dynamic and flexible remote-first environment. Your expertise will be crucial in connecting our client's brands with consumers online.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy aligned with overall business and brand objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Oversee the creation of compelling digital content, ensuring brand consistency and audience engagement.
• Lead social media strategy, community management, and paid social campaigns.
• Manage the company website, ensuring optimal user experience, performance, and lead generation.
• Analyze digital marketing performance data, generate reports, and provide actionable insights for continuous improvement.
• Manage the digital marketing budget effectively and track ROI across all initiatives.
• Stay current with emerging digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (brand, product, sales) and external agencies to ensure integrated campaign execution.
• Drive customer acquisition and retention through targeted digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven experience in managing successful digital marketing campaigns for FMCG or consumer brands.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot, social media management platforms).
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication, leadership, and project management skills.
• Ability to work independently, manage multiple priorities, and thrive in a remote setting.
• Creative thinking and a passion for innovation in the digital space.
• Experience with e-commerce platforms and digital advertising is highly desirable.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• A fully remote work environment with flexible working hours.
• Opportunities for professional development, certifications, and attending industry conferences.
• Direct impact on the digital success of leading FMCG brands.
• A collaborative and forward-thinking remote team culture.