Remote Digital Marketing Manager - FMCG

Placements24; Rustenburg; Remote; ZAR 400,000 - 800,000; Full time

Benefits offered by this job

Competitive remote salary

Health insurance

Generous PTO

Online learning opportunities

Remote-first flexibility

Access to digital marketing tools

Job summary

Placements24 seeks a Digital Marketing Manager to lead remote FMCG digital strategies, improving online presence, engagement, and sales outcomes. You will drive SEO, SEM, content and email marketing, while optimizing paid campaigns and analytics.

The ideal candidate has 5+ years in digital marketing within FMCG, strong analytics, and the ability to collaborate with brands and agencies in a remote setting.

Qualifications

• Bachelor's degree in marketing or related field required.
• Minimum 5 years of progressive digital marketing experience in FMCG.
• Proven expertise across SEO, SEM, social media, email marketing.
• Experience with Google Ads and Facebook Ads.
• Strong analytics skills using Google Analytics or similar.
• Excellent written and verbal communication; remote work capability.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across all online channels.
• Manage and optimize paid campaigns to maximize ROI and KPIs.
• Oversee creation of engaging, high-quality digital content.
• Drive website traffic, leads, and conversions with effective tactics.
• Analyze performance data and provide actionable insights.
• Collaborate with internal teams and external agencies remotely.
• Manage the digital marketing budget and allocations.
• Develop and implement A/B testing strategies to optimize campaigns.

Skills

Digital marketing

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Google Analytics

UX principles

Remote work

Team collaboration

Education

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Tools

Google Ads

Facebook Ads

Marketing automation tools

CRM systems

A/B testing tools

Job description

About the Role

Our client, a prominent entity in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and forward-thinking Digital Marketing Manager to join their team. This position is designed as a fully remote role, offering unparalleled flexibility and the opportunity to manage digital marketing initiatives from anywhere. You will be responsible for developing and executing innovative digital strategies to enhance online brand presence, drive customer engagement, and support sales objectives for our client's diverse portfolio of FMCG products. The ideal candidate will possess extensive experience in digital marketing, a deep understanding of the FMCG market, and a proven ability to lead successful online campaigns. This is a remote-first opportunity, requiring a self-motivated individual who excels in a virtual team environment and is adept at leveraging digital tools to achieve business goals. You will play a crucial role in shaping our client's digital footprint and connecting with consumers online, regardless of geographical location. This role is ideal for a proactive marketer who thrives on innovation and continuous learning in the digital space.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across all relevant online channels (SEO, SEM, social media, email marketing, content marketing, etc.).
• Manage and optimize paid advertising campaigns to maximize ROI and achieve key performance indicators (KPIs).
• Oversee the creation of engaging and high-quality digital content that resonates with target audiences.
• Drive website traffic, lead generation, and conversion rates through effective digital tactics.
• Analyze digital marketing performance data, providing actionable insights and recommendations for improvement.
• Manage the social media presence, fostering community engagement and brand advocacy.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the FMCG sector.
• Collaborate effectively with internal teams (e.g., brand, sales) and external agencies in a remote setting.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Develop and implement A/B testing strategies to optimize campaign performance.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with a significant portion in the FMCG sector.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Demonstrated success in managing and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
• Strong analytical skills with proficiency in Google Analytics and other digital analytics platforms.
• Excellent understanding of website management and user experience (UX) principles.
• Exceptional written and verbal communication skills, with the ability to craft compelling online content.
• Proven ability to work independently, manage time effectively, and thrive in a remote work environment.
• Experience with marketing automation tools and CRM systems is a plus.
• Must have reliable internet access and a dedicated Home office setup.

Benefits

• Competitive remote salary with potential performance bonuses.
• Comprehensive health insurance coverage.
• Generous paid time off and holidays.
• Opportunities for continuous learning and professional development through online courses and certifications.
• The flexibility and autonomy of a fully remote position.
• Be part of an innovative and forward-thinking marketing team within the dynamic FMCG industry.
• Access to cutting-edge digital marketing tools and technologies.