Digital Marketing Lead

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary and incentives

Insurance: health, dental, vision

Retirement savings plan

Flexible remote working arrangements

Professional development budgets

Home office allowance

Annual leave and PTO

Job summary

Placements24 is seeking a Digital Marketing Lead to drive online presence and growth for a fast-moving consumer goods (FMCG) client. This fully remote role demands a data-driven marketer skilled in SEO, SEM, social media, content, email, and paid campaigns to boost brand awareness, engagement, and online sales.

You will manage campaigns end-to-end, collaborate with marketing and sales teams, and stay ahead of digital trends to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 7+ years of digital marketing experience, with a proven track record in FMCG or consumer-focused sectors.
• Proficient in SEO, SEM, social media marketing, content strategy, email marketing, and PPC.

Responsibilities

• Develop and manage digital marketing strategies and campaigns across platforms.
• Oversee SEO/SEM, social media, content, email, and display ads.
• Manage paid advertising budgets to maximize ROI.
• Analyze performance with web analytics and provide insights.
• Stay updated on digital marketing trends and best practices.
• Collaborate with marketing, sales, product to ensure brand consistency.
• Develop and manage the digital marketing calendar and content strategy.
• Identify new digital opportunities and growth channels.
• Manage relationships with external agencies and vendors.

Skills

SEO

SEM

Content marketing

Email marketing

PPC

Education

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

HubSpot

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a highly skilled and innovative Digital Marketing Lead to spearhead their online presence. This is a fully remote position, offering a fantastic opportunity for a digital marketing expert to shape and execute comprehensive digital strategies from anywhere. The successful candidate will be responsible for driving brand awareness, customer engagement, and online sales through cutting-edge digital marketing initiatives. You will manage all aspects of our client's digital marketing efforts, including SEO, SEM, social media, content marketing, email marketing, and paid advertising campaigns. This role requires a data-driven approach, a passion for emerging digital trends, and the ability to translate business goals into effective online strategies. You will play a key role in enhancing our client's digital footprint and connecting with consumers in the evolving digital landscape.

Key Responsibilities

• Develop, implement, and manage all digital marketing strategies and campaigns across various platforms.
• Oversee SEO/SEM, social media, content marketing, email marketing, and display advertising campaigns.
• Manage and optimize paid advertising budgets to achieve maximum ROI.
• Analyze digital marketing performance using web analytics tools (e.g., Google Analytics) and provide actionable insights.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (marketing, sales, product) to ensure brand consistency and achieve business objectives.
• Develop and manage the digital marketing calendar and content strategy.
• Identify new digital opportunities and channels for growth.
• Manage relationships with external digital agencies and vendors as needed.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 7 years of experience in digital marketing, with a proven track record of success in the FMCG industry or similar consumer-focused sectors.
• Demonstrated expertise in SEO, SEM, social media marketing, content strategy, email marketing, and paid advertising (PPC).
• Strong proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, HubSpot).
• Excellent analytical and data interpretation skills.
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly.
• Ability to work independently and manage workload effectively in a remote setting.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan.
• Flexible remote working arrangements.
• Professional development opportunities and training budgets.
• Opportunity to work with a recognized brand in the FMCG sector
• Allowance for home office setup.
• Annual leave and paid time off.