Remote Marketing Specialist - Digital FMCG

Placements24; Benoni; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

100% remote

Health insurance

Retirement planning support

Continuous learning opportunities

Job summary

Placements24 seeks aRemote Marketing Specialist to drive digital initiatives for FMCG products. You will craft engaging content, manage campaigns across social, email, SEO/SEM, and content channels, and analyze results to optimise performance.

Ideal candidates have 3+ years in digital marketing, strong copywriting, and familiarity with Google Analytics and marketing platforms. This fully remote role offers health benefits and ongoing learning opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of digital marketing experience with focus on campaigns and content.
• Proficient with Google Analytics, social media management platforms and email tools.

Responsibilities

• Develop and implement digital marketing strategies to boost brand awareness and engagement.
• Create content for social media, email newsletters, and other digital channels.
• Plan and run SEO/SEM campaigns to improve online visibility.
• Analyze campaign data and provide actionable insights for optimization.
• Collaborate remotely with marketing team, designers and content creators.
• Stay updated on digital marketing trends and best practices in FMCG.

Skills

Digital marketing

Campaign management

Content creation

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Social media platforms

Email marketing software

Job description

About the Role

Our client, a well-established leader in the FMCG sector, is seeking a creative and results-driven Remote Marketing Specialist to join their innovative digital marketing team. This fully remote role offers the flexibility to work from anywhere while contributing to the online presence and brand engagement of our client's diverse product portfolio. You will be instrumental in developing and executing digital marketing campaigns across various platforms, including social media, email marketing, SEO/SEM, and content marketing. The ideal candidate will have a passion for all things digital, a strong understanding of consumer behaviour in the FMCG space, and the ability to translate marketing strategies into compelling online experiences. This position is perfect for a self-motivated individual who thrives in a collaborative, virtual environment and can deliver impactful marketing solutions.

Key Responsibilities

Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive customer engagement for FMCG products. Manage and create engaging content for social media platforms, email newsletters, and other digital channels. Plan and execute search engine optimisation (SEO) and search engine marketing (SEM) campaigns to improve online visibility. Analyse campaign performance data using analytics tools and provide insights for optimisation and future strategies. Collaborate remotely with the marketing team, designers, and content creators to ensure brand consistency and campaign effectiveness. Stay abreast of the latest digital marketing trends, tools, and best practices within the FMCG industry. Manage digital advertising budgets and allocate resources effectively. Contribute to the development of online promotional campaigns and user acquisition strategies.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Minimum of 3 years of experience in digital marketing, with a focus on campaign management and content creation. Proven experience in managing social media platforms, email marketing campaigns, and SEO/SEM strategies. Proficiency with digital marketing tools such as Google Analytics, social media management platforms, and email marketing software. Strong understanding of consumer behaviour and digital trends within the FMCG market. Excellent written and verbal communication skills, with a knack for crafting engaging copy. Creative thinking and problem-solving abilities. Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.

Benefits

This position offers the substantial benefit of being 100% remote, providing unparalleled flexibility. Our client offers a competitive salary and a comprehensive benefits package, including health insurance and retirement planning support. Employees will benefit from continuous learning opportunities and access to cutting-edge digital marketing resources. Join a forward-thinking marketing team dedicated to driving innovation and success in the FMCG sector from the convenience of your home.