Digital Marketing Manager (Remote) - FMCG

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive remote salary

Performance-based bonuses

Flexible working hours

Home office setup allowance

Learning and development

Job summary

Placements24 is seeking an innovative Digital Marketing Manager for a fully remote role. Lead the development and execution of online marketing strategies to boost brand awareness, engagement, and sales across all digital channels.

You will manage social media, SEO/SEM, content marketing, email campaigns, and website analytics from anywhere in the world. The ideal candidate has 5+ years in digital marketing, strong strategic and analytical skills, and experience with GA, SEMrush, Hootsuite, and

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in digital marketing with strategy development.
• Proven success in social media, SEO/SEM, content and email campaigns.
• Experience with analytics tools (GA, SEMrush, etc.).

Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
• Manage all social media channels, including content creation, scheduling, community engagement, and performance tracking.
• Oversee SEO and SEM strategies to improve search engine rankings and drive qualified traffic.
• Develop and execute engaging content marketing campaigns across blogs, videos, and infographics.
• Plan and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Monitor website performance using analytics tools (e.g., Google Analytics) and provide actionable insights for optimization.
• Manage the digital advertising budget, ensuring efficient allocation of resources and maximizing ROI.
• Stay up-to-date with the latest digital marketing trends and best practices, especially in FMCG.

Skills

Digital strategy

Social media

SEO/SEM

Content marketing

Email campaigns

Analytics

Project management

Education

Bachelor's in Marketing

Tools

Google Analytics

SEMrush

Hootsuite

Mailchimp

Job description

About the Role

Our client, a forward-thinking leader in the FMCG industry, is seeking an innovative and experienced Digital Marketing Manager to join their team in a fully remote capacity. This pivotal role will spearhead the development and execution of our client's online marketing strategies, driving brand awareness, customer engagement, and online sales across all digital platforms. The successful candidate will be responsible for managing social media, search engine optimization (SEO), search engine marketing (SEM), content marketing, email campaigns, and website analytics. This is a unique opportunity for a talented digital marketer to shape the online presence of a growing FMCG brand from anywhere in the world, contributing significantly to our digital transformation. The role demands a blend of strategic thinking, creativity, and analytical prowess to navigate the ever-evolving digital landscape and connect with consumers effectively. This remote-first position requires a self-starter with excellent communication and project management skills.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
• Manage all social media channels, including content creation, scheduling, community engagement, and performance tracking.
• Oversee SEO and SEM strategies to improve search engine rankings and drive qualified traffic.
• Develop and execute engaging content marketing campaigns across various digital formats (blogs, videos, infographics).
• Plan and manage email marketing campaigns, including list segmentation, automation, and performance analysis.
• Monitor website performance using analytics tools (e.g., Google Analytics) and provide actionable insights for optimization.
• Manage the digital advertising budget, ensuring efficient allocation of resources and maximizing ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG sector.
• Collaborate with internal teams (e.g., brand, creative, product) to ensure cohesive online messaging.
• Analyze campaign performance data and generate regular reports on key metrics and KPIs.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of proven experience in digital marketing, with a strong focus on strategy development and execution.
• Demonstrated success in managing social media platforms, SEO/SEM, content marketing, and email campaigns.
• Expertise in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hootsuite, Mailchimp).
• Strong understanding of consumer behavior and digital trends within the FMCG industry.
• Excellent written and verbal communication skills, with a talent for creating engaging online content.
• Proven ability to manage multiple projects remotely, prioritize tasks, and meet deadlines.
• Strategic thinking and data-driven decision-making capabilities.
• Experience with A/B testing and conversion rate optimization (CRO).
• Self-motivated, proactive, and able to work independently with minimal supervision.

Benefits

• Competitive remote salary package.
• Performance-based bonuses.
• Flexible working hours.
• Opportunities for continuous learning and professional development in digital marketing.
• Work from anywhere within specified time zones.
• Allowance for home office setup.
• Contribution to professional development courses or conferences.
• A supportive and collaborative remote team culture.