Marketing Automation Specialist - Lead Nurturing

Placements24; LegKraal Gate; Hybrid; ZAR 410,000 - 510,000; Full time

Benefits offered by this job

Remote work

Annual bonus

Medical + retirement

Learning & certifications

Paid time off

Career growth

Job summary

Placements24 is seeking a skilled Marketing Automation Specialist to design, implement, and optimize automated campaigns across channels from a remote setting. You will work with HubSpot, Marketo, Pardot or similar platforms, build customer journeys, segment audiences, and leverage CRM data to drive conversions and revenue growth.

The role requires a data-driven mindset, strong analytics, and collaboration with content, demand generation, and sales teams.

Qualifications

• Bachelor's degree in Marketing/Business/IT or related field.
• Min 3 years hands-on experience with marketing automation platforms.
• Proven experience designing and implementing marketing automation workflows.
• Strong CRM integration knowledge (Salesforce, HubSpot CRM).
• Segmentation, personalization, and lead scoring expertise.
• Excellent analytical and communication skills.

Responsibilities

• Design, build, and maintain marketing automation workflows and customer journeys to nurture leads and drive engagement.
• Manage and optimize the marketing automation platform, ensuring data integrity and system efficiency.
• Develop and implement lead scoring models to identify and qualify high-potential leads.
• Create targeted email campaigns and personalized content for various segments within the automation platform.
• Integrate marketing automation with CRM systems to ensure seamless data flow and closed-loop reporting.
• Conduct A/B testing on automation workflows, email content, and landing pages to improve performance.
• Monitor KPIs related to campaign effectiveness, lead quality, and conversion rates.
• Analyze automation data and provide actionable insights for optimization.
• Ensure compliance with data privacy regulations (GDPR, POPIA).
• Collaborate with content marketing to develop assets for automated campaigns.
• Train and support marketing team members on platform usage.
• Stay current with trends and best practices in marketing automation and CRM technology.
• Troubleshoot issues related to the marketing automation platform or campaign execution.
• Contribute to the demand generation strategy through automation and nurturing.
• Document automation processes and best practices.

Skills

CRM systems

Email marketing

Data analytics

Communication

Remote work

Project management

B2B marketing

Education

Bachelor's degree in Marketing, Business Administration, Information Technology, or related field

Tools

HubSpot

Marketo

Pardot

Eloqua

Salesforce

HubSpot CRM

Job description

About the Role

Our client is seeking a skilled and analytical Marketing Automation Specialist to join their growing marketing operations team. This role is central to designing, implementing, and managing automated marketing workflows that nurture leads, engage customers, and drive conversions across multiple touchpoints. You will be responsible for leveraging their marketing automation platform (e.g., HubSpot, Marketo, Pardot) to build sophisticated campaign journeys, segment audiences, and personalize communications. The ideal candidate possesses a strong understanding of CRM systems, lead scoring, email marketing best practices, and data analytics. This is an excellent opportunity for a tech-savvy marketer to play a critical role in optimizing the customer journey and driving revenue growth. You will collaborate closely with content, demand generation, and sales teams to ensure seamless execution and impactful results. We are looking for a detail-oriented individual with a passion for technology and a data-driven approach to marketing. This is a remote position, offering the flexibility to work from anywhere.

Key Responsibilities

• Design, build, and maintain marketing automation workflows and customer journeys to nurture leads and drive engagement.
• Manage and optimize the marketing automation platform, ensuring data integrity and system efficiency.
• Develop and implement lead scoring models to identify and qualify high-potential leads.
• Create targeted email campaigns and personalized content for various segments within the automation platform.
• Integrate marketing automation with CRM systems to ensure seamless data flow and closed-loop reporting.
• Conduct A/B testing on automation workflows, email content, and landing pages to improve performance.
• Monitor key performance indicators (KPIs) related to campaign effectiveness, lead quality, and conversion rates.
• Analyze automation performance data and provide actionable insights and recommendations for optimization.
• Ensure compliance with data privacy regulations (e.g., GDPR, POPIA) in all automation activities.
• Collaborate with the content marketing team to develop assets suitable for automated campaigns.
• Train and support other marketing team members on the effective use of the marketing automation platform.
• Stay current with the latest trends, features, and best practices in marketing automation and CRM technology.
• Troubleshoot and resolve any issues related to the marketing automation platform or campaign execution.
• Contribute to the overall demand generation strategy through effective automation and nurturing tactics.
• Document automation processes and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• Minimum of 3 years of hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar.
• Proven experience in designing and implementing marketing automation workflows and lead nurturing campaigns.
• Strong understanding of CRM systems (e.g., Salesforce, HubSpot CRM) and their integration with marketing automation.
• Proficiency in segmentation, personalization, and lead scoring techniques.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Familiarity with email marketing best practices, deliverability, and compliance (GDPR, POPIA).
• Strong project management, with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Experience with HTML/CSS for email template customization is a plus.
• A proactive, detail-oriented approach with a passion for marketing technology.
• Ability to work effectively independently in a remote setting.
• Experience in a B2B environment is preferred.

Benefits

• A competitive annual salary ranging from 410,000 ZAR to 510,000 ZAR.
• Performance-based bonuses and professional development opportunities.
• Comprehensive medical and retirement benefits package.
• Fully remote work arrangement, offering significant flexibility.
• Access to cutting-edge marketing technology and tools.
• Opportunities for continuous learning and certifications in marketing automation.
• A collaborative and supportive team culture.
• Generous paid time off and holiday schedule.
• Work with a forward-thinking company focused on innovation.
• Regular virtual team-building events and social activities.
• Clear career growth paths within marketing operations.