E-commerce Marketing Automation Specialist

Placements24; Upington; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Remote option

Training & development

Flexible work arrangements

Job summary

Placements24 is seeking an E-commerce Marketing Automation Specialist in Upington to optimize customer engagement and boost sales through automated campaigns. You will design personalized journeys, manage segmentation, and ensure CRM data integrity across channels.

You’ll work with platforms like HubSpot/Marketo, analyze campaign data, and collaborate with marketing and sales to drive conversions. A remote or hybrid setup is available with ongoing training opportunities.

Qualifications

• 3+ years in marketing automation, email marketing, or CRM management, preferably in e‑commerce.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, Mailchimp).
• Strong understanding of CRM systems and their integration with marketing automation.
• Data analysis and reporting skills to derive campaign insights.
• Excellent project management and organizational abilities.
• Creative copywriting and editing skills.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Familiarity with A/B testing principles and conversion optimization.
• Ability to work effectively in a remote or hybrid environment.

Responsibilities

• Design, implement, and manage marketing automation workflows across channels (email, SMS, push).
• Develop segmentation strategies based on behavior, demographics, and purchase history.
• Create personalized customer journeys to improve engagement and conversions.
• Maintain marketing automation platform and CRM data integrity.
• A/B test campaign elements to optimize performance.
• Monitor campaigns and provide actionable performance reports.
• Collaborate with marketing and sales to align automation with business goals.
• Ensure compliance with data privacy regulations (e.g., POPIA).
• Stay updated on marketing tech trends and best practices.

Skills

Marketing automation

CRM integration

Data analytics

A/B testing

Copywriting

Project management

HubSpot

Marketo

Pardot

Mailchimp

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Pardot

Mailchimp

Job description

About the Role

Our client, a forward-thinking e-commerce business based in Upington, Northern Cape , is looking for a talented E-commerce Marketing Automation Specialist to optimize their customer engagement and drive sales through intelligent automated campaigns. This role is crucial for personalizing customer journeys, nurturing leads, and improving customer retention. The ideal candidate will have a strong understanding of marketing automation platforms, CRM systems, and data analytics, with a proven ability to design, implement, and manage effective automated marketing workflows. You will be key in creating seamless and personalized communication for our customers.

Key Responsibilities

• Design, implement, and manage marketing automation workflows and campaigns across various channels (email, SMS, push notifications).
• Develop customer segmentation strategies based on behavior, demographics, and purchase history.
• Create personalized customer journeys and nurture sequences to improve engagement and conversion rates.
• Manage and maintain the marketing automation platform and CRM system, ensuring data integrity.
• A/B test different campaign elements (e.g., subject lines, content, timing) to optimize performance.
• Monitor campaign performance, analyze key metrics, and provide regular reports with actionable insights.
• Collaborate with the marketing and sales teams to align automation strategies with overall business objectives.
• Ensure compliance with data privacy regulations (e.g., GDPR, POPIA).
• Stay up-to-date with the latest trends and best practices in marketing automation and customer lifecycle marketing.

Requirements

• Minimum of 3 years of experience in marketing automation, email marketing, or CRM management, preferably in an e-commerce setting.
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Mailchimp, or similar.
• Strong understanding of CRM systems and their integration with marketing automation.
• Proficiency in data analysis and reporting, with the ability to derive insights from campaign data.
• Excellent project management and organizational skills.
• Creative thinking with strong copywriting and editing skills.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Familiarity with A/B testing principles and conversion rate optimization.
• Ability to work effectively in a remote or hybrid environment.

Benefits

• Competitive salary package, reflective of your expertise.
• Flexible work arrangements, including a remote option.
• Opportunity to significantly influence customer engagement strategies for an e-commerce brand in the Northern Cape .
• Access to ongoing training and professional development in marketing technology.
• Be part of an innovative team focused on customer-centric marketing.