Remote E-commerce & Digital Strategy Leader

Placements24

Mbombela (Nelspruit)

Hybrid

ZAR 1,800,000 - 3,000,000

Full time

12 days ago

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Benefits offered by this job

Fully remote work
Executive benefits
Performance bonuses
Long-term incentives
Career growth
Remote collaboration tools
Work-life balance

Job summary

Placements24 is seeking an experienced E-commerce & Digital Strategy Lead for a fully remote role in the FMCG sector. You will develop and execute a comprehensive digital strategy to drive online growth, engage customers, and strengthen brand presence across the digital space.

The ideal candidate has 8+ years in digital marketing and e-commerce, deep knowledge of SEO/SEM, analytics, and platforms like Shopify and Magento, plus a proven track record of leading remote teams and delivering

Qualifications

  • Master's degree in Business Administration, Marketing, Digital Media, or related field.
  • 8+ years of progressive experience in digital marketing and e-commerce strategy, with FMCG exposure.
  • Proven success in developing and executing comprehensive e-commerce strategies that increased online revenue.
  • Deep understanding of digital marketing channels (SEO, SEM, Social Media, Content Marketing, Email Marketing).
  • Experience with e-commerce platforms (Shopify, Magento, custom builds) and analytics tools (Google Analytics, Adobe Analytics).
  • Strong leadership, strategic thinking, and analytical skills.
  • Excellent communication, collaboration, and stakeholder management in remote environments.
  • Experience managing digital marketing budgets and agency relationships.

Responsibilities

  • Develop and implement an overarching digital and e-commerce strategy aligned with business goals.
  • Identify and evaluate new digital channels, platforms, and technologies to drive online growth and innovation.
  • Oversee development and optimization of e-commerce platforms for seamless customer experience and higher conversions.
  • Drive digital marketing initiatives (SEO, SEM, social media, content, email) to raise brand awareness and customer acquisition.
  • Analyze digital performance metrics, website analytics, and customer data to inform decisions.
  • Collaborate with marketing, sales, IT and external partners for effective execution.
  • Manage the digital marketing budget and optimize resource ROI.
  • Stay ahead of digital trends, best practices, and emerging technologies in FMCG.
  • Lead and mentor a remote team of digital marketing and e-commerce professionals.

Skills

Leadership
Strategic thinking
Analytical skills
Digital marketing
SEO
SEM
Social media marketing
Content marketing
Email marketing
Google Analytics
Adobe Analytics
Team leadership
Stakeholder management
Remote collaboration
E-commerce platforms

Education

Master's degree

Tools

Shopify
Magento
Custom builds
Google Analytics
Adobe Analytics

Job description

Placements24 is seeking an experienced E-commerce & Digital Strategy Lead for a fully remote role in the FMCG sector. You will develop and execute a comprehensive digital strategy to drive online growth, engage customers, and strengthen brand presence across the digital space.

The ideal candidate has 8+ years in digital marketing and e-commerce, deep knowledge of SEO/SEM, analytics, and platforms like Shopify and Magento, plus a proven track record of leading remote teams and delivering

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