Remote FMCG Digital Marketing Lead - E-commerce Growth

Placements24; Pretoria; Hybrid; ZAR 420,000 - 640,000; Full time

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist to lead e-commerce initiatives for a prominent FMCG client. This remote, SA-based role emphasizes strategy, SEO/SEM, social media, content marketing, and performance analytics to boost online sales.

You will develop and execute cutting-edge digital campaigns, collaborate with cross-functional teams, and stay ahead of industry trends in a remote-first environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or Communications.
• At least 5 years of hands-on digital marketing experience in e-commerce.
• Proven SEO, SEM, social media, and email marketing expertise.
• Experience with analytics and data-driven decision making.

Responsibilities

• Develop and implement digital marketing strategies for FMCG ecommerce sales.
• Manage paid search, social ads, and programmatic campaigns.
• Drive organic growth via SEO and content marketing.
• Analyze campaign data and provide actionable recommendations.
• Collaborate with marketing, sales, and product teams.
• Stay up-to-date with digital marketing trends.

Skills

SEO

SEM

Social media marketing

Content marketing

Analytics

Campaign management

Education

Bachelor’s degree in Marketing, Digital Media, or Communications

Tools

Google Analytics

Shopify

WooCommerce

Google Ads

Job description

Placements24 is seeking a Senior Digital Marketing Specialist to lead e-commerce initiatives for a prominent FMCG client. This remote, SA-based role emphasizes strategy, SEO/SEM, social media, content marketing, and performance analytics to boost online sales.

You will develop and execute cutting-edge digital campaigns, collaborate with cross-functional teams, and stay ahead of industry trends in a remote-first environment.