Media Strategist (Remote)

Placements24; Midrand; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Highly competitive salary package

Comprehensive health, dental, and vis​

Retirement savings plan with company匹

Generous paid time off and flexible小时

Professional development budget

100% remote work environment

Work with high-profile clients

Job summary

Placements24 is seeking a highly experienced Media Strategist to join a fully remote marketing consultancy. You will design data-driven media plans, optimize channel mix, and manage large budgets to maximize ROI for diverse clients.

You should have 7+ years in media planning and strategy, strong skills in analytics, programmatic and SEM, and excellent communication to present results to stakeholders. This role offers full remote flexibility and exposure to global campaigns.

Qualifications

• Master's or Bachelor's in Marketing, Advertising, Communications or related quantitative field.
• Minimum of 7 years in media planning and strategy, preferably within an agency.
• Proven track record of data-driven media strategies delivering measurable results.
• Experience with media planning tools and analytics platforms.
• Strong understanding of digital media channels including programmatic, social, and SEM.

Responsibilities

• Develop comprehensive and innovative media strategies tailored to client goals and target audiences.
• Conduct in-depth market research and competitive analysis to identify key media opportunities and trends.
• Determine optimal media channel mix (digital, social, traditional, OOH, etc.) for campaign execution.
• Manage and optimize media budgets to maximize ROI.
• Collaborate with creative, PR, and digital teams for strategy alignment and execution.
• Analyze campaign performance data, generate reports, and provide recommendations.
• Stay abreast of media technology developments and consumer behavior.
• Present media strategies and results to clients and stakeholders.
• Foster relationships with media partners to secure advantageous placements.

Skills

Media planning

Budget management

Data analytics

Client communication

Education

Master's or Bachelor's in Marketing/Advertising/Communications or related quantitative field

Tools

Programmatic advertising platforms

SEM platforms

Analytics tools

Job description

About the Role

Our client, a cutting-edge marketing and communications consultancy, is seeking an innovative and results-driven Media Strategist to join their fully remote team. This role is designed for an expert who can develop and implement sophisticated media strategies that drive significant brand impact and achieve client objectives. You will be responsible for identifying target audiences, selecting optimal media channels, and allocating budgets effectively to maximize reach and engagement. The ideal candidate possesses a deep understanding of the media landscape, including traditional, digital, and emerging platforms, and can leverage data analytics to inform strategic decisions. As a remote-first organization, we offer unparalleled flexibility and a truly global work environment. This is an exciting opportunity for a strategic thinker to shape compelling media plans from the comfort of their home, based remotely, but ideally with familiarity of the **Midrand, Gauteng** market context.

Key Responsibilities

• Develop comprehensive and innovative media strategies tailored to specific client goals and target audiences.
• Conduct in-depth market research and competitive analysis to identify key media opportunities and trends.
• Determine optimal media channel mix (digital, social, traditional, OOH, etc.) for campaign execution.
• Manage and optimize media budgets to ensure maximum return on investment (ROI).
• Collaborate closely with creative, PR, and digital marketing teams to ensure strategy alignment and seamless execution.
• Analyze campaign performance data, generate insightful reports, and provide strategic recommendations for future optimizations.
• Stay abreast of the latest developments in media technology, advertising, and consumer behavior.
• Present media strategies and campaign results clearly and persuasively to clients and internal stakeholders.
• Foster strong relationships with media partners and vendors to secure advantageous placements and rates.

Requirements

• Master's degree or Bachelor's degree in Marketing, Advertising, Communications, or a related quantitative field.
• Minimum of 7 years of progressive experience in media planning and strategy, preferably within an agency setting.
• Proven track record of developing and executing successful, data-driven media strategies that deliver measurable results.
• Expertise in media planning tools, analytics platforms, and audience segmentation techniques.
• Strong understanding of digital media channels, including programmatic advertising, social media advertising, and SEM.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional presentation and communication skills, with the ability to articulate complex strategies effectively.
• Experience managing significant media budgets and demonstrating clear ROI.
• Ability to thrive in a remote, fast-paced, and collaborative team environment.

Benefits

• Highly competitive salary package.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Generous paid time off and flexible working hours.
• Professional development budget for conferences, courses, and certifications.
• A 100% remote work environment, offering ultimate flexibility.
• Opportunity to work with a diverse range of high-profile clients.
• Regular virtual team-building activities and social events.