Digital Marketing Specialist - FMCG (Remote)

Placements24; Kempton Park; Remote; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Fully remote work

Online training opportunities

Work with FMCG brands

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to drive online engagement for leading FMCG brands in the South African market. The role is fully remote and requires expertise in SEO, SEM, social media, and content marketing to craft campaigns that resonate with target audiences.

You will collaborate with a virtual marketing team, monitor performance with Google Analytics, optimize paid campaigns, and deliver measurable results while maintaining brand consistency across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–4 years of proven digital marketing experience in FMCG.
• Proficiency in SEO/SEM, social media marketing, email marketing, and CMS.

Responsibilities

• Develop and manage digital marketing strategies across social, email, search, and display.
• Create compelling content tailored for different platforms and audiences.
• Manage and optimize paid campaigns (SEM/PPC) to maximize ROI and lead generation.
• Monitor website traffic and campaign performance using analytics tools.
• Stay updated on digital marketing trends to enhance campaign effectiveness.
• Collaborate with the marketing team to ensure brand consistency.

Skills

SEO/SEM

Social media

Email marketing

Content management

Google Ads

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client is seeking a talented and results-oriented Digital Marketing Specialist to join their expanding FMCG division. This role operates entirely remotely, allowing you to contribute from anywhere while focusing on driving online engagement and growth for our client's brands. You will be instrumental in crafting and executing cutting-edge digital marketing campaigns that resonate with target audiences across various online platforms. Working within a supportive and collaborative virtual team, you'll leverage your expertise in SEO, SEM, social media, and content marketing to elevate brand presence and achieve measurable marketing objectives in the dynamic South African consumer market.

Key Responsibilities

• Develop, implement, and manage effective digital marketing strategies across multiple channels including social media, email, search engines, and display advertising.
• Create compelling and engaging content (copywriting, basic graphics, video concepts) tailored for different digital platforms and target demographics.
• Manage and optimize paid advertising campaigns (SEM/PPC) to maximize ROI and achieve lead generation or conversion goals.
• Monitor and analyze website traffic, campaign performance, and social media engagement using tools like Google Analytics and social media analytics platforms.
• Stay abreast of the latest digital marketing trends, tools, and best practices, applying them to enhance campaign effectiveness.
• Collaborate with the broader marketing team to ensure brand consistency and alignment of digital efforts with overall marketing objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of proven experience in digital marketing, with a strong understanding of the FMCG landscape.
• Proficiency in SEO/SEM, social media marketing, email marketing, and content management systems.
• Experience with digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment.

Benefits

• Competitive annual salary commensurate with experience.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to work with well-known FMCG brands and make a significant digital impact.
• Access to online training and development resources for continuous learning.
• Contribution to a dynamic and innovative marketing team within a reputable organization.