Remote Digital Marketing Manager

Placements24; Kempton Park; Remote; ZAR 900,000 - 1,500,000; Full time

Job summary

Placements24 is seeking a results-oriented Remote Digital Marketing Manager to lead digital strategy initiatives across SA. You will design, implement, and optimize multi-channel campaigns to boost brand visibility, customer acquisition, and loyalty, while guiding a remote team.

The role demands a strategic thinker with hands-on expertise in SEO, SEM, content, email marketing, and marketing automation, plus strong analytics to drive measurable business outcomes for a globally distributed client

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field desired.
• Master’s degree or relevant certifications are a plus.
• 7+ years in digital marketing with leadership experience.
• Proven success with data-driven campaigns across channels.
• Expertise in SEO, SEM (Google/Bing Ads), social, content, and email marketing.

Responsibilities

• Oversee development and execution of digital marketing strategies including SEO/SEM, social, content, email, and affiliates.
• Manage and mentor a remote digital marketing team.
• Define KPIs and report performance with actionable insights.
• Conduct market research and competitor analysis to spot opportunities and threats.
• Manage the digital marketing budget to maximize ROI.
• Develop and maintain a robust content calendar across channels.
• Collaborate with sales, product, and creative teams to align marketing with business goals.
• Stay updated on trends and best practices and implement improvements.

Skills

Leadership/Management

Data-driven marketing

SEO

SEM

Social media marketing

Content marketing

Email marketing automation

Analytics tools

Marketing automation platforms

CRM systems

Education

Bachelor's degree in Marketing or related field

Master’s degree or relevant certifications

Tools

Google Ads

Bing Ads

HubSpot

Marketo

Google Analytics

Adobe Analytics

CRM systems

Job description

About the Role

Our client is actively seeking a results-oriented and visionary Remote Digital Marketing Manager to lead their digital strategy initiatives. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be responsible for designing, implementing, and optimizing comprehensive digital marketing campaigns that enhance brand visibility, drive customer acquisition, and foster strong customer loyalty. The ideal candidate is a strategic thinker with a deep understanding of the latest digital marketing trends and technologies, capable of leading a remote team and delivering measurable business outcomes. This role is critical to our client's growth and success in the digital space, and it offers a unique opportunity to shape the future of their online presence from the comfort of your home office. We are committed to fostering a collaborative and productive remote work environment.

Key Responsibilities

• Oversee the development and execution of all digital marketing strategies, including SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
• Manage and mentor a team of digital marketing professionals, fostering a high-performance culture within a remote setting.
• Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against these metrics, providing regular reports and actionable insights.
• Conduct in-depth market research and competitor analysis to identify new opportunities and threats in the digital landscape.
• Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Develop and maintain a robust content calendar, overseeing the creation of compelling and engaging content across all digital channels.
• Collaborate closely with internal teams (sales, product, creative) to ensure marketing efforts are aligned with overall business objectives and brand messaging.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, and implement them to drive continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master’s degree or relevant certifications are a significant advantage.
• At least 7 years of proven experience in digital marketing, with a significant portion in a management or leadership capacity.
• Demonstrated success in developing and executing successful, data-driven digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media platforms, content marketing strategy, and email marketing automation.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Excellent leadership, communication, and interpersonal skills, with the ability to effectively manage a remote team.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Proven ability to manage budgets and project timelines effectively.

Benefits

This fully remote position offers significant flexibility and autonomy. Our client provides a competitive salary, comprehensive health benefits, and a generous paid time off policy. Employees have access to professional development opportunities and a stipend for home office setup and ongoing expenses. You will be part of a globally distributed team, contributing to innovative projects and enjoying the benefits of working from anywhere in Tembisa, Gauteng 's extended network. This role is designed for individuals who thrive in an independent, results-driven environment.