Remote Digital Marketing Insights Analyst

Placements24; Mossel Bay; Ibrido; ZAR 420.000 - 540.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote role

Health benefits

Professional development

Descrizione del lavoro

Placements24 is seeking a meticulous Digital Marketing Analyst for a fully remote role in South Africa. You will dissect campaign performance across website analytics, paid ads, social media, and email, delivering actionable insights to guide marketing strategy.

The ideal candidate has a quantitative background, 3+ years in digital marketing analytics, and strong skills in GA/Adobe Analytics, GTM, and data viz tools like Tableau or Power BI.

Competenze

• Bachelor’s degree in a quantitative field such as Statistics, Math, Economics, Marketing Analytics or CS.
• Minimum 3 years in a digital marketing analytics role.
• Proficiency with web analytics tools (GA, Adobe Analytics, GTM).
• Experience with data visualization tools (Tableau/Power BI) is highly desirable.
• Strong understanding of digital marketing channels (SEO, SEM, Social, Email).
• Excel and/or SQL for data manipulation and analysis.

Mansioni

• Analyze data from multiple digital marketing channels to assess performance.
• Develop dashboards and reports to track KPIs across channels.
• Identify trends and insights to improve marketing ROI.
• Conduct A/B testing analysis and propose improvements.
• Collaborate with marketing to define goals and benchmarks.
• Apply advanced analytics to understand customer behavior and campaign effectiveness.
• Communicate findings clearly to stakeholders in reports and presentations.
• Stay up-to-date with digital analytics trends and tools.

Conoscenze

Analytical mindset

Attention to detail

Communication skills

Independent worker

SQL

Excel

Formazione

Bachelor's degree in Statistics/Mathematics/Economics/Marketing Analytics/CS

Strumenti

Google Analytics

Adobe Analytics

Google Tag Manager

Tableau

Power BI

Descrizione del lavoro

Placements24 is seeking a meticulous Digital Marketing Analyst for a fully remote role in South Africa. You will dissect campaign performance across website analytics, paid ads, social media, and email, delivering actionable insights to guide marketing strategy.

The ideal candidate has a quantitative background, 3+ years in digital marketing analytics, and strong skills in GA/Adobe Analytics, GTM, and data viz tools like Tableau or Power BI.