Remote Digital Marketing Specialist - Growth & Analytics

Placements24; Vrystaat; Hybrid; ZAR 300,000 - 500,000; Full time

Benefits offered by this job

Remote work flexibility

Health benefits

Annual leave

Professional development budget

Access to marketing tools

Supportive culture

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive growth remotely from South Africa. This role focuses on leveraging SEO, SEM, social media, email marketing, and content creation to increase brand awareness and customer acquisition.

You will work with cross-functional teams to execute campaigns and optimize performance across channels. You will manage analytics, report on ROI, and stay ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of proven digital marketing experience across channels.
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Strong SEO knowledge and best practices.
• Content creation and copywriting for digital channels.
• Strong analytical skills to drive marketing decisions.
• Excellent communication and project management skills.
• Ability to work independently and remotely.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness, website traffic and conversions.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Execute SEO improvements to boost organic visibility.
• Create engaging content for social, blogs, emails, and website copy.
• Manage social profiles, engage audiences and build online communities.
• Analyze campaign performance and report insights with data.
• Collaborate with design/development to ensure user-friendly campaigns.
• Stay updated on digital marketing trends and tools.
• Oversee email marketing campaigns including segmentation and content.

Skills

Strategic thinking

Analytical skills

Communication

Project management

Independent work

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Google Ads

Social media advertising platforms

Mailchimp

HubSpot

Job description

Placements24 is seeking a Digital Marketing Specialist to drive growth remotely from South Africa. This role focuses on leveraging SEO, SEM, social media, email marketing, and content creation to increase brand awareness and customer acquisition.

You will work with cross-functional teams to execute campaigns and optimize performance across channels. You will manage analytics, report on ROI, and stay ahead of industry trends.