Remote Marketing Data Analyst: Insights that Drive Growth

Placements24

Polokwane

Hybrid

ZAR 420,000 - 660,000

Full time

6 days ago

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Benefits offered by this job

Fully remote

Health insurance

Training resources

Job summary

Placements24 is seeking a highly analytical Marketing Data Analyst to join our fully remote team. This role focuses on transforming raw marketing data into actionable insights to drive strategic decisions and optimize campaign performance.

You'll collect, clean, and analyze data from multiple channels, build dashboards to track KPIs, and deliver recommendations that improve targeting and ROI. A strong statistical background and clear communication are essential.

Qualifications

3+ years of experience as a Marketing Analyst or in a data-focused marketing role.
Strong proficiency in SQL, Excel, and at least one of R or Python.
Experience with data visualization tools such as Tableau or Power BI.
Solid understanding of marketing principles and digital channels.
Excellent analytical, problem-solving, and communication skills.
Bachelor’s degree in a quantitative field.

Responsibilities

Collect, clean, and organize data from multiple marketing sources.
Develop and maintain dashboards and reports to track KPIs and campaign performance.
Perform in-depth analysis to identify trends, measure effectiveness, and forecast outcomes.
Provide actionable insights to improve strategy, targeting, and ROI.
Collaborate with marketing teams to define data requirements for new campaigns.
Stay current with industry trends in analytics and data visualization tools.