Digital Marketing Analyst

Placements24; Mtubatuba Local Municipality; Hybride; ZAR 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Competitive salary package

Comprehensive medical aid and retire

Hybrid work model

Professional development in analytics

Access to analytics software

Résumé du poste

Placements24 in Richards Bay, KwaZulu-Natal, seeks a data-driven Digital Marketing Analyst to optimize campaigns across SEO, SEM, social, email, and content. This hybrid role combines on-site collaboration in Richards Bay with remote work flexibility.

You will track performance, build dashboards in Tableau/Power BI, and deliver actionable insights to maximize ROI. Strong analytics, Excel proficiency, and excellent communication are essential for success.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar analytical role.
• Strong proficiency with web analytics platforms (GA, Adobe Analytics) and data visualization tools.
• Ability to generate actionable insights and dashboards to drive ROI.
• Excellent communication and presentation skills.

Responsabilités

• Track, measure, and analyze the performance of all digital marketing campaigns (SEO, SEM, social media, email, content).
• Use web analytics tools to gather data and generate comprehensive reports.
• Develop KPIs and dashboards for visualizing marketing data.
• Provide data-driven insights and recommendations to optimize campaigns.
• Conduct A/B testing and experiments to improve website performance and conversion rates.
• Collaborate with marketing, sales, and product teams to ensure data consistency.
• Present findings clearly to stakeholders at various levels.

Connaissances

Digital analytics

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

Formation

Bachelor's degree in Marketing, Statistics, Economics, Business, or related quantitative field

Outils

Tableau

Power BI

Google Analytics

Adobe Analytics

Excel

Description du poste

About the Role Our client is looking for a highly analytical and data-driven Digital Marketing Analyst to join their team in Richards Bay, KwaZulu-Natal. This role is crucial for understanding campaign performance, identifying trends, and providing actionable insights to optimize our digital marketing efforts. You will be responsible for tracking, analyzing, and reporting on key marketing metrics across all digital channels. This is a Hybrid role, offering a mix of on-site collaboration in Richards Bay and remote work flexibility. The ideal candidate will have a strong aptitude for data interpretation and a passion for using analytics to drive marketing success. As a Digital Marketing Analyst, you will be key to refining our strategies and maximizing our marketing ROI.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns (SEO, SEM, social media, email, content, etc.).
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to gather data and generate comprehensive reports.
• Identify key performance indicators (KPIs) and develop dashboards for visualizing marketing data.
• Provide data-driven insights and recommendations to the marketing team for campaign optimization and strategy development.
• Conduct A/B testing and other experiments to improve website performance and conversion rates.
• Monitor market trends and competitor activities to inform marketing strategies.
• Collaborate with marketing, sales, and product teams to ensure data consistency and alignment.
• Present findings and recommendations clearly to stakeholders at various levels.

Requirements

• Proven experience as a Digital Marketing Analyst or similar analytical role.
• Strong proficiency in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Solid understanding of digital marketing channels and their respective metrics.
• Excellent analytical, quantitative, and problem-solving skills.
• Proficiency in Excel or Google Sheets for data manipulation and analysis.
• Strong communication and presentation skills, with the ability to explain complex data simply.
• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.

Benefits

• Competitive salary package.
• Comprehensive medical aid and retirement fund contributions.
• Opportunity to work in a Hybrid model, balancing office and remote work.
• Professional development opportunities and training in analytics tools.
• Be part of a dynamic team driving data-informed decisions in Richards Bay.
• Access to cutting-edge analytical software.
• A supportive and collaborative work culture.