Remote Digital Content Strategist

Placements24; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Performance reviews

Professional growth

Job summary

Placements24 is seeking a Remote Digital Content Strategist to join a fully remote team. You will develop data-driven content roadmaps, optimize for SEO/UX, and drive engagement for international clients from South Africa.

Ideal candidates have 4–6 years in content strategy, strong writing, and proficiency with WordPress and Google Analytics. This is a remote role with flexible collaboration across time zones.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 4–6 years in digital content strategy, content marketing, or similar role.
• Proven ability to develop and execute content strategies that drive results.
• Strong SEO, content optimization, and digital marketing channel knowledge.
• Excellent writing, editing, and storytelling skills.
• Experience with CMS and analytics platforms.

Responsibilities

• Develop and execute data-driven content strategies aligned with client goals.
• Conduct keyword research, competitor analysis, and audience segmentation.
• Create content calendars and oversee production (blogs, social, website copy, videos, infographics).
• Optimize content for SEO and UX.
• Collaborate with cross-functional teams for cohesive campaigns.
• Analyze performance using analytics tools and provide reports.
• Stay updated on digital marketing trends and best practices.
• Manage content workflows and timely delivery.
• Advise clients on content best practices and opportunities.

Skills

Content strategy

SEO

Analytics

Writing

Communication

Remote collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a global digital marketing agency, is actively seeking a highly skilled and innovative Remote Digital Content Strategist to join their fully remote team. This role is pivotal in conceptualizing, developing, and executing cutting-edge content strategies that drive engagement, lead generation, and brand awareness for a diverse range of international clients. As a remote-first organization, we foster a culture of autonomy, collaboration, and flexibility. You will be responsible for understanding client objectives, analyzing market trends, and creating compelling content roadmaps that resonate with target audiences across various digital platforms. This is an exciting opportunity for a strategic thinker to shape online narratives and deliver measurable results from the comfort of their home office, anywhere within South Africa.

Key Responsibilities

• Develop and implement data-driven content strategies aligned with client goals and target audience insights.
• Conduct thorough keyword research, competitor analysis, and audience segmentation to inform content creation.
• Create comprehensive content calendars and oversee the execution of content production (blog posts, social media updates, website copy, video scripts, infographics).
• Optimize content for search engines (SEO) and user experience (UX).
• Collaborate closely with cross-functional teams, including SEO specialists, designers, and social media managers, to ensure cohesive campaign execution.
• Analyze content performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable recommendations.
• Stay abreast of the latest digital marketing trends, content formats, and platform best practices.
• Manage content workflows and ensure timely delivery of high-quality content.
• Advise clients on content best practices and emerging opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4-6 years of experience in digital content strategy, content marketing, or a similar role.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Strong understanding of SEO principles, content optimization techniques, and digital marketing channels.
• Excellent writing, editing, and storytelling skills.
• Proficiency in content management systems (CMS) like WordPress and analytics platforms (e.g., Google Analytics).
• Experience with social media marketing and community management.
• Exceptional analytical and problem-solving skills.
• Self-motivated, highly organized, and able to work independently in a remote setting.
• Strong collaboration and communication skills, with the ability to work effectively in a virtual team.

Benefits

This is a fully remote position, offering unparalleled flexibility and work-life balance. Our client provides a competitive salary, regular performance reviews, and opportunities for professional growth and development. Employees benefit from a collaborative virtual team environment, access to cutting-edge digital tools, and the chance to work with a diverse international client base. While this role is remote, the company fosters strong team cohesion through virtual events and communication channels. Health and wellness support are also provided to ensure employees thrive both personally and professionally. Contribute to impactful digital campaigns from anywhere in South Africa.