Remote Content Strategist

Placements24; Rustenburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Health insurance

Professional development allowance

Regular virtual team events

Job summary

Placements24 is seeking a seasoned Remote Content Strategist to lead data-driven content initiatives for a global client portfolio. You’ll own content strategy, editorial direction, and cross-channel optimization from a fully remote setup based in South Africa.

You will craft compelling narratives, oversee SEO optimization, and analyze performance to inform future campaigns. This role emphasizes collaboration with marketing, design, and development teams in a remote environment.

Qualifications

• Proven experience in content strategy or content marketing management.
• Strong SEO, keyword research, and content optimization skills.
• Excellent writing, editing and proofreading with consistent brand voice.

Responsibilities

• Develop and execute data-driven content strategies aligned with client goals.
• Conduct keyword research, audience and competitor analysis to inform content.
• Create and manage content calendars across blogs, social, websites and newsletters.

Skills

Content strategy

SEO

Writing & editing

Analytics (GA)

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

CMS

Marketing automation

Google Analytics

Job description

About the Role

Our client, a leading digital marketing agency with a global reach, is seeking an experienced and highly motivated Remote Content Strategist to join their fully remote team. Based in Rustenburg, North West , this role is ideal for a creative thinker with a passion for storytelling and a deep understanding of content marketing principles. You will be responsible for developing and executing comprehensive content strategies that drive engagement, enhance brand visibility, and achieve marketing objectives for a diverse portfolio of clients. This position requires a strategic mindset, excellent analytical skills, and the ability to craft compelling narratives that resonate with target audiences across various digital channels. As a remote-first organization, our client fosters a collaborative and supportive virtual environment, empowering team members to thrive from anywhere.

Key Responsibilities

• Develop and implement data-driven content strategies aligned with client business goals and target audience needs.
• Conduct in-depth keyword research, audience analysis, and competitor analysis to inform content creation.
• Create and manage content calendars, ensuring timely publication across multiple platforms including blogs, social media, websites, and email newsletters.
• Oversee content creation, editing, and optimization for SEO to maximize organic reach and engagement.
• Measure and report on the performance of content marketing initiatives, identifying insights and recommending improvements.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive campaign execution.
• Develop content frameworks, editorial guidelines, and best practices for content creation.
• Stay current with digital marketing trends, SEO best practices, and content marketing innovations.
• Advise clients on content strategy, best practices, and emerging opportunities.

Requirements

• Proven experience as a Content Strategist, Content Marketing Manager, or similar role, with a strong portfolio of successful content campaigns.
• Demonstrated expertise in SEO best practices, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and brand voice consistency.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in analytics tools such as Google Analytics to track and report on content performance.
• Strong understanding of social media marketing, email marketing, and other digital channels.
• Ability to develop strategic plans and translate them into actionable content initiatives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in a remote team environment.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

This fully remote position offers the ultimate flexibility, allowing you to work from the comfort of your own home. Our client provides a competitive salary, comprehensive health insurance, and a generous allowance for professional development courses and conferences. You will be part of a dynamic and supportive global team, with regular virtual team-building events and opportunities for career advancement. Access to the latest collaboration tools and a culture that encourages innovation and work-life balance are key benefits of joining our client.