Senior Content Marketing Strategist

Placements24; Cape Town; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Remote work

Home-office allowance

Competitive salary

Job summary

Placements24 seeks an experienced Senior Content Marketing Strategist to join our fully remote team. You will shape and execute innovative content strategies that align with business goals and resonate with the target audience.

You will develop and manage a comprehensive content plan, oversee calendars, and ensure high-quality content across blogs, whitepapers, case studies, website copy and social channels. Collaboration with product, sales, and design is essential.

Qualifications

• Minimum 6 years of experience in content marketing or related field.
• Proven ability to develop and execute content strategies that drive engagement and conversions.
• Strong writing, editing, and storytelling skills with attention to detail.
• Proficient in SEO best practices and CMS + analytics tools.
• Experience coordinating with freelance writers and internal teams.

Responsibilities

• Develop and execute a comprehensive content marketing strategy that supports business objectives and enhances brand visibility.
• Create and manage a detailed content calendar, ensuring timely delivery of high-quality content across channels.
• Write, edit, and proofread engaging content including blogs, whitepapers, case studies, website copy, and social posts.
• Conduct keyword research and SEO analysis to optimize content for search engines and organic traffic.
• Collaborate with product, sales, and design teams to gather information and ensure content accuracy.
• Monitor content performance using analytics tools and provide regular reports for continuous improvement.

Skills

Content strategy

Writing & editing

SEO

Analytics

Editorial calendars

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS

Analytics tools

SEO tools

Job description

Our client is seeking an experienced Senior Content Marketing Strategist to join their fully remote team. This role is crucial for developing and executing innovative content strategies that align with our business goals and resonate with our target audience. You will be responsible for creating compelling narratives, managing content calendars, and ensuring content quality and consistency across all platforms. As a key member of the marketing department, you will drive thought leadership and contribute significantly to our brand's online presence. This position offers the flexibility to work from anywhere, focusing on delivering exceptional content that engages and converts.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy that supports business objectives and enhances brand visibility.
• Create and manage a detailed content calendar, ensuring timely delivery of high-quality content across various channels.
• Write, edit, and proofread engaging and informative content, including blog posts, whitepapers, case studies, website copy, and social media updates.
• Conduct keyword research and SEO analysis to optimize content for search engines and drive organic traffic.
• Collaborate with internal stakeholders, including product, sales, and design teams, to gather information and ensure content accuracy.
• Monitor content performance using analytics tools, providing regular reports and insights for continuous improvement.

Requirements

• Minimum of 6 years of experience in content marketing, content strategy, or a related field.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Proficiency in SEO best practices and experience with content management systems (CMS) and analytics tools.
• Experience in managing editorial calendars and coordinating with freelance writers or content creators.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Highly competitive salary package.
• Fully remote work environment with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for home office setup and professional development.
• Opportunity to shape the content strategy for a forward-thinking company.