Remote Content Marketing Strategist - B2B SaaS

Placements24; Richards Bay; Hybrid; ZAR 1.002.000 - 1.669.000; Vollzeit

Benefits dieser Stelle

Health coverage

retirement plan

Generous paid leave

Professional development & conference

Flexible remote work

Zusammenfassung

Placements24 is seeking a seasoned Remote Content Marketing Strategist to shape our content agenda from anywhere. You will lead a data-driven plan to attract, engage, and convert a B2B SaaS audience, driving brand awareness and qualified leads in a remote-first setup.

You will craft content across formats, optimize for SEO, and collaborate with marketing, product, and design teams to ensure consistency and impact.

Qualifikationen

• Bachelor's degree in Marketing/Communications/English/Journ alism or related field.
• Minimum 5 years in content marketing, B2B SaaS/tech.
• Proven ability to lead content strategies driving leads & brand awareness.
• Exceptional writing, editing, and proofreading across formats.
• Strong SEO understanding for content optimization.

Aufgaben

• Develop a comprehensive content marketing strategy aligned with business objectives.
• Conduct keyword research, ideation, and competitive analysis to identify content opportunities.
• Create, edit, and manage production of blog posts, whitepapers, case studies, ebooks, webinars, and website copy.
• Optimize content for SEO to improve organic visibility and traffic.
• Develop content calendar and ensure timely publication.
• Collaborate with product marketing, sales, and design for brand consistency.
• Measure content performance and inform future strategy.
• Stay updated on industry trends and best practices.

Kenntnisse

Content strategy

SEO

Writing

Editing

Keyword research

CMS

Marketing automation

Analytics (GA)

Project management

Remote work

Ausbildung

Bachelor's degree

Tools

CMS

Marketing automation platforms

Google Analytics

Jobbeschreibung

About the Role

Our client, a rapidly expanding B2B SaaS company, is seeking an experienced and creative Remote Content Marketing Strategist. This is a fully remote opportunity, allowing you to shape our content strategy from anywhere. You will be responsible for developing and executing a data-driven content marketing plan that attracts, engages, and converts our target audience of businesses. This role is crucial for driving brand awareness, generating qualified leads, and establishing our client as a thought leader in the industry. We are looking for a strategic thinker with exceptional writing and editing skills, a deep understanding of SEO, and a passion for creating compelling content across various formats. The ideal candidate will thrive in a remote-first environment, possess strong project management abilities, and be adept at collaborating with cross-functional teams. Your contribution to our marketing efforts will be directly tied to revenue growth and market penetration.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Conduct keyword research, topic ideation, and competitive analysis to identify content opportunities.
• Create, edit, and manage the production of high-quality, engaging content, including blog posts, whitepapers, case studies, ebooks, webinars, and website copy.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Develop and manage a content calendar, ensuring timely delivery and consistent publication.
• Collaborate with product marketing, sales, and design teams to ensure content accuracy and brand consistency.
• Measure and analyze content performance, using data to inform future content strategy and identify areas for improvement.
• Stay abreast of industry trends, competitor content, and emerging content marketing best practices.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, with a strong focus on B2B SaaS or technology sectors.
• Proven ability to develop and execute successful content marketing strategies that drive lead generation and brand awareness.
• Exceptional writing, editing, and proofreading skills, with a portfolio showcasing diverse content formats.
• Strong understanding of SEO principles and best practices for content optimization.
• Proficiency with content management systems (CMS) and marketing automation platforms.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Demonstrated success in a remote work environment, exhibiting strong self-motivation and communication skills.

Benefits

• This fully remote position offers a competitive salary and a comprehensive benefits package, including excellent health coverage, a retirement plan, and generous paid leave.
• Our client is committed to employee growth and provides opportunities for professional development, including access to industry conferences and specialized training.
• You will have the autonomy to shape impactful content strategies from your own workspace, contributing significantly to the marketing success of a growing SaaS company.
• This remote role offers exceptional work-life balance and the chance to be part of an innovative and supportive team that values creativity and data-driven results.