Content Marketing Specialist (Remote)

Placements24; Upington; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Flexible remote work

Professional development budget

Career growth opportunities

Job summary

Placements24 is seeking a Content Marketing Specialist to lead content strategy and execution for a rapidly expanding e-commerce platform. You will craft blog posts, website copy, emails, and social updates to attract and educate target audiences, driving brand awareness and engagement.

The role requires 3–5 years in content marketing, strong writing, and SEO expertise, with a remote-first setup enabling flexible collaboration across teams.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 3–5 years of experience in content marketing, copywriting or digital marketing.
• Proven ability to create compelling content across formats and platforms.
• Strong SEO understanding for content optimization.
• Experience with WordPress CMS.

Responsibilities

• Develop and implement a content marketing strategy aligned with business objectives.
• Create high-quality, SEO-optimized blog posts, website copy, social updates, and emails.
• Conduct keyword research and competitor analysis to inform content.
• Manage the editorial calendar and ensure timely publication.
• Collaborate with design and marketing teams to produce engaging assets.
• Promote content through social media, email, and paid channels.
• Analyze content performance and provide actionable insights.
• Stay updated on content marketing trends and platforms.
• Engage with online community around the brand's content.
• Optimize existing content for better search rankings and engagement.

Skills

Content marketing

Copywriting

SEO

Social media marketing

Analytics & reporting

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a rapidly expanding e-commerce platform, is seeking a creative and results-oriented Content Marketing Specialist to join their dynamic team in a fully remote capacity. This role is crucial for developing and executing engaging content strategies that attract, educate, and convert target audiences. The ideal candidate will possess a flair for writing, a deep understanding of content marketing principles, and proficiency in various digital content formats. As a remote-first position, it requires a highly organized, self-disciplined individual who can manage projects and collaborate effectively online. You will be responsible for creating compelling blog posts, social media updates, website copy, email newsletters, and other marketing collateral designed to drive brand awareness and customer engagement. This is an excellent opportunity to contribute to a growing online business and shape its digital narrative from anywhere, leveraging creative storytelling and data-driven insights.

Key Responsibilities

• Develop and implement a content marketing strategy aligned with business objectives and target audience needs.
• Create high-quality, engaging, and SEO-optimized content for various platforms, including blog posts, articles, website copy, social media updates, and email campaigns.
• Conduct keyword research and competitor analysis to inform content creation and optimization.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Collaborate with design and marketing teams to create visually appealing content assets.
• Promote content through various channels, including social media, email marketing, and paid distribution.
• Analyze content performance using analytics tools and provide insights for strategy refinement.
• Stay up-to-date with content marketing trends, best practices, and emerging platforms.
• Manage and engage with the online community around the brand's content.
• Optimize existing content for improved search engine rankings and user engagement.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3-5 years of experience in content marketing, copywriting, or digital marketing.
• Proven ability to create compelling and engaging content across different formats and platforms.
• Strong understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) such as WordPress.
• Proficiency with social media marketing and email marketing platforms.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail.
• Analytical skills to measure content performance and derive actionable insights.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative thinking and a passion for storytelling.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health benefits package.
• Generous paid time off and flexible remote work arrangements.
• Budget for professional development and online courses.
• Opportunity to contribute to a fast-paced e-commerce environment.
• Dynamic and collaborative remote team culture.
• Career growth opportunities within a growing company.