Regional Sales Manager - Sporting Goods

Placements24; LegKraal Gate; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical aid

Life insurance

Bonuses

Travel expenses covered

Home office setup

Job summary

Placements24 is seeking a Regional Sales Manager to lead sales operations in the North West province and surrounding areas. You will manage a team of sales representatives, develop strategic plans, and build strong relationships with retailers, clubs, and distributors to drive revenue growth.

Hybrid role with home-based planning and regular field visits; travel extensively within the region is expected. A proven track record in sales leadership in sporting goods is essential, along with a

Qualifications

• 5+ years of experience in sales with 2–3 years in a management role.
• Proven ability to meet or exceed sales targets.
• Strong knowledge of sporting goods market and customer relationships.

Responsibilities

• Develop and implement sales strategies to achieve regional targets.
• Coach and motivate a sales team to maximize performance.
• Build relationships with retailers, distributors, and clubs.
• Identify new business opportunities in the region.
• Analyze sales data and market trends to inform strategies.
• Manage regional budgets and forecasts; support campaigns and promotions.
• Collaborate with head office on inventory and service improvements.
• Ensure high customer satisfaction and ongoing client support.

Skills

Sales leadership

CRM proficiency

Negotiation

Communication

Presentation skills

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

CRM software

Job description

About the Role

Our client, a leading distributor of high-performance sporting goods and apparel, is seeking an experienced and results-driven Regional Sales Manager to oversee sales operations in the North West province and surrounding areas. This role requires a dynamic individual with a proven track record in sales leadership and a deep understanding of the sporting goods market. You will be responsible for managing a team of sales representatives, developing and executing strategic sales plans, and fostering strong relationships with key accounts, including retailers and sports clubs. The hybrid nature of this role allows for effective territory management, combining strategic planning and reporting from a home office with regular client visits and team meetings within the North West region. We are looking for a motivated leader who can drive revenue growth, expand market share, and uphold the brand's reputation for quality and innovation. Your expertise will be critical in identifying market opportunities and ensuring our client's products reach athletes and enthusiasts across the region. This is an exciting opportunity to lead and inspire a sales team in a competitive and rapidly growing industry.

Key Responsibilities

• Develop and implement effective sales strategies to achieve and exceed regional sales targets.
• Manage, coach, and motivate a team of sales representatives to maximize their performance.
• Build and maintain strong, long-lasting relationships with key customers, including sporting goods retailers and distributors.
• Identify and pursue new business opportunities within the assigned region.
• Analyze sales data and market trends to inform sales strategies and product positioning.
• Develop and manage regional sales budgets and forecasts.
• Oversee the effective implementation of marketing and promotional campaigns.
• Conduct regular performance reviews and provide ongoing training and development for the sales team.
• Collaborate with the head office on product development, inventory management, and customer service initiatives.
• Ensure exceptional customer satisfaction and provide ongoing support to clients.

Requirements

• Minimum of 5 years of experience in sales, with at least 2-3 years in a sales management role, preferably within the sporting goods industry.
• Proven track record of successfully meeting or exceeding sales targets.
• Strong understanding of sales principles, market dynamics, and customer relationship management.
• Excellent leadership, communication, negotiation, and presentation skills.
• Ability to develop and execute strategic sales plans.
• Proficiency in CRM software and Microsoft Office Suite.
• Demonstrated ability to manage and motivate a remote or field-based sales team.
• A passion for sports and a deep knowledge of sporting goods products.
• Bachelor's degree in Business Administration, Marketing, or a related field is preferred.
• Valid driver's license and willingness to travel extensively within the region.

Benefits

This hybrid role offers a competitive base salary, with uncapped commission and performance-based bonuses that reward success. Employees receive a comprehensive benefits package including medical aid, life insurance, and a generous provision for travel expenses and a home office setup. You will have opportunities for professional development, attending industry trade shows and sales training programs. Our client fosters a dynamic and supportive work environment, encouraging innovation and providing clear pathways for career advancement within the expanding sporting goods sector in the North West province. Join a team dedicated to athletic excellence and market leadership.